The Highsnobiety inboxes are inundated on a daily basis with new brands vying for a piece of the spotlight. So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.
Below you’ll find some of the best collections to land in our inbox this month, from South African streetwear to unisex jewelry. Get to know these brands before they’re massive.
Newcomer label DELADA is due to launch its first-ever collection in September. It’s a fashion-forward affair, with elongated silhouettes (and extra-elongated sleeves), paint-splattered jeans, bright velour biker jackets and billowing striped trousers all making for striking statement pieces. Both men’s and women’s pieces are include in the collection, so there’s a selection of dresses too, if that takes your fancy.
Keep an eye out for the brand’s debut collection at select retailers, including London’s MACHINE-A.
Hailing from all the way over in Jakarta, Indonesia, DÉVA STATES drops a new set of streetwear with a lookbook shot on the streets of Tokyo. The collection is called “The Filthy Few,” and features winks and nods to a variety of cultural influences — from the Dead Kennedys to obscure horror movies.
There’s tons of strong, punchy graphics included in the collection — and it’s proof that streetwear is truly a global sport now.
GMG, aka Gabriella Marina Gonzalez, is a Miami-born, London-raised, Berlin-based accessories designer. Her latest unisex collection is inspired by Berlin’s thriving-yet-debauched nightlife. Club-ready visors, side bags, chokers and harnesses are all designed to turn heads on the dancefloor, and are crafted from PVC, water-resistant canvas and saddlery leather.
Copenhagen label Les Deux unveils a selection of quintessentially Danish menswear. There’s super-easy sweaters and tees, styled alongside a few patterned pieces, caps and clean outerwear. There’s a reason Copenhagen labels are killing it these days — their menswear is just so wearable — and Les Deux is no exception.
MUJO is a Brooklyn-based jewelry brand that specializes in understated, structural designs. The brand’s “003 Annex” collection is its first fully unisex release, and consists of three cuffs and three corresponding rings which have been designed for both men and women. Each piece is handcrafted from uncoated brass or sterling silver, and is cast, laser-engraved and hand-finished in the Big Apple.
Parisian label Rue-L specializes in women’s streetwear, and drops a set of everyday basics like tank tops, slip dresses and miniskirts. The label gives those pieces a sporty makeover thanks to jersey fabrics, contrasting colored piping and some mesh detailing — lots of ’90s sportswear vibes here.
Shout out to Highsnobiety‘s former intern and photographer extraordinaire, Tim Suen, for killing it on the brand’s lookbook shoot too.
Young and Lazy
Hailing from Cape Town, South African label Young and Lazy drops a banging selection of brash streetwear. There’s plenty of leopard-print (most notably on that sick zip-up in slide #1) and photo-printed graphics used, which makes for a vibrant, youthful vibe — just like the brand’s home country. A brand to keep an eye out for, and yet another example of how international streetwear is these days.