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Pharrell Williams has been tapped to star in Chanel’s latest campaign film centering around the new Gabrielle bag.

Skateboard P can thus be seen making his way into a warehouse filled with stage equipment, as he then lets his inner kid out upon noticing he is alone in the building. He races off on top of a rolling trunk, before ultimately showcasing his balancing act across a steel beam. All the while, Chanel’s aforementioned Gabrielle bag is draped over Pharrell’s shoulder.

See? Bags aren’t just for women.

To experience the full story behind the campaign, follow on over to Chanel.

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