While luxury watch custom specialists Bamford Watch Department is renowned for implementing their own twist on Rolex timepieces with different configurations, engravings and more — the company has now been appointed by Swiss watch brand Zenith as an official authorized customizer for the very first time.

With a number of base Zenith watch models to be offered for customization, this partnership will allow customers to experiment with the online customization tool provided on Bamford’s website. Users can change the appearance of the watches such as its color, while essentially keeping the technical components of the watch the same. Additionally, there will be pre-configured models that can be purchased from Bamford’s own retailers, such as colette and Dover Street Market in London, Tokyo, and New York.

BWD founder George Bamford shared his thoughts on the collab, “This is a new chapter and one of the most significant steps we have taken as a business. It is amazing not only to gain such a strong foothold in the Swiss watchmaking fraternity, but also to receive such a wonderful validation of our overall customisation concept. I have long admired the quality and precision of Zenith timepieces as well as their pristine craftsmanship, and the chance to work so closely with them now allows us to constantly evolve and drive forward the world of luxury watches to bold new ground.”

If you’re interested in acquiring, prices range depending on the model and the type of customization, but starting price is listed at approximately $11,050 USD.

Explore the new custom platform by visiting Bamford Watch Department’s website now.

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