Sports Jan 18, 2014

adidas Unveils NBA All-Star Game Jerseys with Sleeves

Designed by adidas, the 2014 NBA All-Star uniforms have been introduced with glaring inspiration drawn from the host city of New Orleans. Featuring vibrant Mardi Gras colors and shiny brass and silver accents, the most notable attribute… Read more
Sports Jan 16, 2014

If NFL Logos were Reimagined as Hipsters

For the past few years graphic designers and artists have been keen about re-imagining team logos that sports fans hold near and dear to their hearts in a different context. First, it was a new Redskins logo in the wake … Read more
Sports Jan 9, 2014

Check Out the NBA’s ‘Nickname’ Jerseys

Following months of teaser images, we’re now privy to actual photos of the planned NBA nickname jerseys that will be worn by the Miami Heat on three occasions – Friday against the Nets, January 21 against the Celtics, and April … Read more
Sports Jan 9, 2014

The NFL’s Occasional Search for a European Identity

In many ways, the league’s Europe Tour is Christmas. Every time it happens, we voluntarily dive into a world full of wanted experience at the expense of acknowledging a brutal reality – one day is hardly satisfactory. Why do I … Read more
Sports Jan 3, 2014

Watch the Nike+ FuelBand SE in Berlin

Following its stop in Paris and London, Nike brings their FuelBand SE to Berlin for a trial run through the German capital. Just like the two previous installments, the video was created to promote NikeFuel Guide, designed to inspire users… Read more
Sports Dec 23, 2013

NikeFuel London

Continuing the initiative around the newly launched Nike+ FuelBand SE through local film endeavours, Nike presents the new NikeFuel London short film. Once again various tastemakers and sports are highlighted, demonstrating the diverse use… Read more
Sports Dec 17, 2013

Nike and AKQA present NikeFuel Paris

To help launch the Nike+ FuelBand SE in France, Nike teamed up with AKQA to kick-start a European initiative on movement. Facing the challenge of introducing the new metric that is NikeFuel, as well as giving the Nike+ FuelBand SE a… Read more
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