New York City based women’s wear label Married to the Mob announces its new fall line with the help of legendary French artist Fafi. These portrait sessions shot by photographer Lynnette Astaire are the first in a new series that Married to the Mob will embark on featuring extraordinary women from all over the world. This season features Fafi, a Parisian artist known globally for her colorful and provocative paintings as well as her recent work with Adidas and Le Sportsac featuring her “Fafinette” characters.
After an introduction at hotspot Colette in Paris where both of their brands can be found, Mob founder Leah McSweeney’s decision to feature Fafi for the campaign was a natural fit for Mob, Fafi is a pioneer and trendsetting artist all while balancing work with her husband and son.
Married to the Mob has been at the forefront of the womens streetwear movement with unique collaborations with brands such as MCM and artists such as legendary graffiti artist Kaws and portrait photographer Lynnette Astaire. These projects have been noted in editorial outlets such as Vogue, Paper, Elle, Jalouse and Complex. In addition to this seasons shoot Leah plans to add Fafi to her growing list of Mob contributing artists in the future.
Married to the Mob is available online at www.marriedtothemobnyc.com. Fafi can be found at www.fafi.net.
Check out the entire MOB x Fafi Fall ‘07 Shoot after the jump.
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adidas Originals x Fafi Fall/Winter 2009 Lookbook»
Fafi x adidas Fall/Winter 2009 Apparel Collection»
Fafi Interview by MOB»
Married To The Mob NYC Fall 2008 Collection Lookbook»
adidas Originals x Fafi Fall/Winter 2009 Footwear | Honey Mid, Stan Smith
[...] (surprise) I realized her campaign girls had a lot in common with the shit I was into. Kid Sister, Fafi, Uffie (ahem) and finally one day I was like damn, I would love to shoot for [...]