Posts tagged ‘supreme’

The opening of the new Dover Street Market Ginza store will bring along a wealth of interesting collaborations and spaces. One of the most anticipated ones is the collaboration between New York’s Supreme and Comme des Garcons SHIRT. The store opens on March 16th, unfortunately we can only tell you then more about this interesting new team-up.
|
2012 marks the 20th anniversary of the greatest skate shoe of all time, the Vans Half Cab. In celebration of this occasion and skateboarders’ knack for challenging the status quo and making their voices heard, Vans will be dropping one new and exclusive limited edition 20th Anniversary Half Cab colorway every month throughout the course of the year.
Beginning in January, Vans and Supreme take us back to where it all started with a limited edition (20 pairs worldwide!) hand-cut and duct-taped Vans Caballero high top. Each pair individually cut, numbered and signed by Cab himself and available exclusively at select Supreme Stores worldwide while supplies last.
The shoes will be available Saturday January 28, only at Supreme New York, Supreme Los Angeles, Supreme London and Supreme Tokyo Harajuku. 5 pairs per store.
Check out the video below to see the process:
|

First images of the latest animal print sneaker from Supreme and Vans have hit the net. The giraffe-print Half Cab is sure to be a strong seller when it hits retail later this year. For now enjoy these images..
More images follow after the click.

|

Just the other day we came across a possibly upcoming collaboration between Supreme and Vans on a ‘Campbell’s Soup’ themed Vans Authentic low top canvas sneaker. Opinions were with no surprise all over the place about the bold design.
Here is now another sample that turned up on the net, again the Authentic silhouette in canvas, this time featuring the classic Paisley pattern all over. We are sure these will find a more general liking. Again, we cannot confirm that these will actually come out, but chances are high.
UPDATE: It looks like these are actually Eras.
Take a further look after the jump.

|

The Supreme and Vans collaborations remain to be among the most anticipated footwear team-ups every season and usually Supreme does not disappoint in bringing some refreshing design to the classic Vans sneaker silhouettes.
Today we come across a supposedly upcoming Supreme x Vans Authentic for 2012, styled in the iconic Campbell’s Soup can design all over the upper. One thing is for sure, should these come out, they will fly off of the shelves. We cannot confirm that these will actually drop, only time will tell.

|

Today we presented the second part of the lengthy article produced by 032c magazine and published online by The Business of Fashion. In this next part the article analyses the creative and commercial philosophies that give New York brand Supreme its lasting success.
“The mythology behind legendary New York streetwear brand Supreme is so potent, it’s easy to imagine founder James Jebbia as a king pin of downtown Manhattan. But as he will be the first to tell you, that couldn’t be farther from the truth.
In fact, Supreme’s core creative and business philosophies are the sum of Jebbia’s patchwork retail past; not, as one might assume, a storied legacy in skateboarding. His resume reads like a series of interconnected Google-map pins on a late-80s and early-90s SoHo New York. A British-transplant who arrived in New York around 1984, Jebbia got a job working at the now-defunct Parachute clothing store in SoHo.
“I didn’t know what I was doing, but I knew I enjoyed clothes,” he says. He quit five years later to open, along with his girlfriend at the time, a small flea market on Wooster Street inspired by the myriad of stuff he coveted from The Face and i-D magazines. The project evolved into his first proper store, Union, an experimental shop on Spring Street that carried “mostly English brands” and one very important streetwear juggernaut at the time by the name of Stüssy. This allowed Jebbia to work with Shawn Stüssy, who asked him to partner with him to open one of his eponymous boutiques on Prince Street in 1991.
When Stüssy left the business, Jebbia opened up Supreme in 1994 in a small storefront on Lafayette, a then-desolate street that was a perfect place for his clientele to skate first, shop second – an order that would very quickly be reversed. “I opened Supreme because there were no other decent skate shops around at the time,” Jebbia says. “I thought, cool, I might as well be the one to do it.”
The store was able to become the holy grail of high youth street culture by curating a mix of the city’s iconography – fashion, music, celebrity and politics – within its walls and then instantly sledge-hammering the city’s high-low playing field.
Limited-edition Damien Hirst skateboards are around the same price as decks featuring lyrics from Public Enemy; custom Spalding basketballs might be sold under the artist Nate Lowman’s gritty canvases hanging on the wall. The brand’s iconic T-shirts, like everything in the store, have become collector’s items that are collages of controversial provocations and heady imagery. Designs have included an oversized New York Times logo, a portrait of Kate Moss, lyrics from the reggae musician Lee “Scratch” Perry, Mickey Mouse’s hands praying with rosary beads, Budweiser labels, and alarmist political slogans such as “Illegal business controls America.”
Read the full article here.
|

032c magazine took a more intimate look at the press shy New York brand Supreme in their latest issue. The article is now being published on The Business of Fashion. Today Part 1 of the article was released, examining “how Supreme — the Chanel of downtown streetwear —became a global cult brand with its own myths, iconography and belief systems.”
“NEW YORK, United States — When the controversial young rapper Tyler, The Creator won the award for Best New Artist at the 2011 MTV Video Music Awards in August, he offered an enthusiastic, yet expletive-laden acceptance speech. “Yo, I’m excited as fuck right now, yo,” he said. “I wanted this shit since I was nine. I’m about to cry.” But with MTV’s censors on high alert, the speech was broadcast more like this: “Yo, I’m excited as – -— — -, yo. I wanted — – — – —- –. – -— – –.”
With the audio missing for about a minute straight to avoid any profanities and Federal Communications Commission (FCC) fines, viewers were left with no choice but to absorb Tyler’s image in mute. Clad in skinny dark jeans, an oversize tie-dye T-shirt with an image of a cat’s face on it, and a Supreme baseball hat with a leopard print brim, Tyler, who is 20 years old, was the only artist at the award show who could be said to actually embody how young people dress today. No outfit made from meat, no fancy three-piece suit with a cocked fedora, no oversize bling: Tyler looked exactly how certain young men at this very moment choose to wear their clothes on the streets all over the globe.
It’s no coincidence that the only logo the image-conscious Tyler wished to communicate was the one on his Supreme hat. After all, Tyler’s hodgepodge street aesthetic – a big chunk of skateboard culture and urban hip-hop with a dose of American sportswear prep and a winking, intelligent take on hipster irony – is the one Supreme has been cultivating for the past 17 years since opening its first shop on Lafayette Street in 1994.
The flashy sartorial sensibilities of, say, Russell Brand or Kanye West have mutated into their own category of sub-entertainment and, more often than not, their personal styles do not reflect the current vogue. So how then did the Supreme aesthetic finally become one of the most honest representations of how men choose to wear their clothes in the global mainstream today?
It’s easy to answer that question if one concedes that Supreme currently makes some of the best clothes for men in America right now. And for a brand routinely overlooked by fashion publications and menswear experts as “skate clothes” or, perhaps even worse, just a fad in a niche subculture, this may come as something of a surprise.”
The full Part 1 of the article can be read here.
|

Today Supreme updated their online store with a fresh series of camp caps. Featuring a cotton moleskin upper, the caps come in three colorways, each with a matching tonal Supreme box logo tag. Simple but effective, these go for 44 USD.

|

Kidult is back and has released two new t-shirts. The ‘YES’ tag on the Louis Vuitton Paris flagship store and the ‘KID’ tag on the Supreme New York flagship store have made it onto the new t-shirts by the artist. Entitled ‘Sperm’ and ‘Who Benefits From The Crime’, the tees are now available from the Kidult’s online store, each limited to 50 pieces.

|

Supreme has updated their site with some new headwear offerings, including these waxed cotton 5-panel caps. Available in 5 colors including red, beige, navy, black and green, these caps feature some simple branding in the form of a metal enamel ‘S’ on a brown leather patch on the front, along with an embroidered logo on the back above the leather strap closure. These are up now on the Supreme site.
Take a look at the caps after the click.

|
|
|