The opening of the new Dover Street Market Ginza store will bring along a wealth of interesting collaborations and spaces. One of the most anticipated ones is the collaboration between New York’s Supreme and Comme des Garcons SHIRT. The store opens on March 16th, unfortunately we can only tell you then more about this interesting new team-up.

© 2012 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: comme des garcons shirt, Fashion, supreme

2012 marks the 20th anniversary of the greatest skate shoe of all time, the Vans Half Cab. In celebration of this occasion and skateboarders’ knack for challenging the status quo and making their voices heard, Vans will be dropping one new and exclusive limited edition 20th Anniversary Half Cab colorway every month throughout the course of the year.

Beginning in January, Vans and Supreme take us back to where it all started with a limited edition (20 pairs worldwide!) hand-cut and duct-taped Vans Caballero high top. Each pair individually cut, numbered and signed by Cab himself and available exclusively at select Supreme Stores worldwide while supplies last.

The shoes will be available Saturday January 28, only at Supreme New York, Supreme Los Angeles, Supreme London and Supreme Tokyo Harajuku. 5 pairs per store.

Check out the video below to see the process:

© 2012 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 6 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Skateboarding, Sneakers, supreme, vans, vans half cab

First images of the latest animal print sneaker from Supreme and Vans have hit the net. The giraffe-print Half Cab is sure to be a strong seller when it hits retail later this year. For now enjoy these images..

More images follow after the click.

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© 2012 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Sneakers, supreme, vans

Just the other day we came across a possibly upcoming collaboration between Supreme and Vans on a ‘Campbell’s Soup’ themed Vans Authentic low top canvas sneaker. Opinions were with no surprise all over the place about the bold design.

Here is now another sample that turned up on the net, again the Authentic silhouette in canvas, this time featuring the classic Paisley pattern all over. We are sure these will find a more general liking. Again, we cannot confirm that these will actually come out, but chances are high.

UPDATE: It looks like these are actually Eras.

Take a further look after the jump.

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© 2012 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 4 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Sneakers, supreme, vans, vans authentic

The Supreme and Vans collaborations remain to be among the most anticipated footwear team-ups every season and usually Supreme does not disappoint in bringing some refreshing design to the classic Vans sneaker silhouettes.

Today we come across a supposedly upcoming Supreme x Vans Authentic for 2012, styled in the iconic Campbell’s Soup can design all over the upper. One thing is for sure, should these come out, they will fly off of the shelves. We cannot confirm that these will actually drop, only time will tell.

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© 2012 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 9 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: campbell's soup, Sneakers, supreme, vans, vans authentic

Today we presented the second part of the lengthy article produced by 032c magazine and published online by The Business of Fashion. In this next part the article analyses the creative and commercial philosophies that give New York brand Supreme its lasting success.

“The mythology behind legendary New York streetwear brand Supreme is so potent, it’s easy to imagine founder James Jebbia as a king pin of downtown Manhattan. But as he will be the first to tell you, that couldn’t be farther from the truth.

In fact, Supreme’s core creative and business philosophies are the sum of Jebbia’s patchwork retail past; not, as one might assume, a storied legacy in skateboarding. His resume reads like a series of interconnected Google-map pins on a late-80s and early-90s SoHo New York. A British-transplant who arrived in New York around 1984, Jebbia got a job working at the now-defunct Parachute clothing store in SoHo.

“I didn’t know what I was doing, but I knew I enjoyed clothes,” he says. He quit five years later to open, along with his girlfriend at the time, a small flea market on Wooster Street inspired by the myriad of stuff he coveted from The Face and i-D magazines. The project evolved into his first proper store, Union, an experimental shop on Spring Street that carried “mostly English brands” and one very important streetwear juggernaut at the time by the name of Stüssy. This allowed Jebbia to work with Shawn Stüssy, who asked him to partner with him to open one of his eponymous boutiques on Prince Street in 1991.

When Stüssy left the business, Jebbia opened up Supreme in 1994 in a small storefront on Lafayette, a then-desolate street that was a perfect place for his clientele to skate first, shop second – an order that would very quickly be reversed. “I opened Supreme because there were no other decent skate shops around at the time,” Jebbia says. “I thought, cool, I might as well be the one to do it.”

The store was able to become the holy grail of high youth street culture by curating a mix of the city’s iconography – fashion, music, celebrity and politics – within its walls and then instantly sledge-hammering the city’s high-low playing field.

Limited-edition Damien Hirst skateboards are around the same price as decks featuring lyrics from Public Enemy; custom Spalding basketballs might be sold under the artist Nate Lowman’s gritty canvases hanging on the wall. The brand’s iconic T-shirts, like everything in the store, have become collector’s items that are collages of controversial provocations and heady imagery. Designs have included an oversized New York Times logo, a portrait of Kate Moss, lyrics from the reggae musician Lee “Scratch” Perry, Mickey Mouse’s hands praying with rosary beads, Budweiser labels, and alarmist political slogans such as “Illegal business controls America.”

Read the full article here.

© 2012 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Fashion, supreme

032c magazine took a more intimate look at the press shy New York brand Supreme in their latest issue. The article is now being published on The Business of Fashion. Today Part 1 of the article was released, examining “how Supreme — the Chanel of downtown streetwear —became a global cult brand with its own myths, iconography and belief systems.”

“NEW YORK, United States — When the controversial young rapper Tyler, The Creator won the award for Best New Artist at the 2011 MTV Video Music Awards in August, he offered an enthusiastic, yet expletive-laden acceptance speech. “Yo, I’m excited as fuck right now, yo,” he said. “I wanted this shit since I was nine. I’m about to cry.” But with MTV’s censors on high alert, the speech was broadcast more like this: “Yo, I’m excited as – -— — -, yo. I wanted — – — – —- –. – -— – –.”

With the audio missing for about a minute straight to avoid any profanities and Federal Communications Commission (FCC) fines, viewers were left with no choice but to absorb Tyler’s image in mute. Clad in skinny dark jeans, an oversize tie-dye T-shirt with an image of a cat’s face on it, and a Supreme baseball hat with a leopard print brim, Tyler, who is 20 years old, was the only artist at the award show who could be said to actually embody how young people dress today. No outfit made from meat, no fancy three-piece suit with a cocked fedora, no oversize bling: Tyler looked exactly how certain young men at this very moment choose to wear their clothes on the streets all over the globe.

It’s no coincidence that the only logo the image-conscious Tyler wished to communicate was the one on his Supreme hat. After all, Tyler’s hodgepodge street aesthetic – a big chunk of skateboard culture and urban hip-hop with a dose of American sportswear prep and a winking, intelligent take on hipster irony – is the one Supreme has been cultivating for the past 17 years since opening its first shop on Lafayette Street in 1994.

The flashy sartorial sensibilities of, say, Russell Brand or Kanye West have mutated into their own category of sub-entertainment and, more often than not, their personal styles do not reflect the current vogue. So how then did the Supreme aesthetic finally become one of the most honest representations of how men choose to wear their clothes in the global mainstream today?

It’s easy to answer that question if one concedes that Supreme currently makes some of the best clothes for men in America right now. And for a brand routinely overlooked by fashion publications and menswear experts as “skate clothes” or, perhaps even worse, just a fad in a niche subculture, this may come as something of a surprise.”

The full Part 1 of the article can be read here.

© 2012 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: 032c magazine, supreme, the business of fashion

Today Supreme updated their online store with a fresh series of camp caps. Featuring a cotton moleskin upper, the caps come in three colorways, each with a matching tonal Supreme box logo tag. Simple but effective, these go for 44 USD.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, supreme

Kidult is back and has released two new t-shirts. The ‘YES’ tag on the Louis Vuitton Paris flagship store and the ‘KID’ tag on the Supreme New York flagship store have made it onto the new t-shirts by the artist. Entitled ‘Sperm’ and ‘Who Benefits From The Crime’, the tees are now available from the Kidult’s online store, each limited to 50 pieces.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 8 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Art, graffiti, kidult, louis vuitton, supreme, t-shirts

Supreme has updated their site with some new headwear offerings, including these waxed cotton 5-panel caps. Available in 5 colors including red, beige, navy, black and green, these caps feature some simple branding in the form of a metal enamel ‘S’ on a brown leather patch on the front, along with an embroidered logo on the back above the leather strap closure. These are up now on the Supreme site.

Take a look at the caps after the click.

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© 2011 Highsnobiety for Titel Media. Author: nickestrada | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: 5-panel caps, hats, supreme

So simple and so good. As usual Supreme does a great job sourcing premium materials for their cap collection. The Loro Piana Box Logo New Era caps have just released in a series of colors. The caps feature a premium Loro Piana Doeskin upper and the classic box logo embroidered on the front. We especially like the tonal versions of the cap. The caps are now in stock in Supreme stores and in their online store.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 4 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, loro piana, new era, supreme

This week Supreme has released another set of 5-panel camp caps. Made of Malden Mills Polartec 300 Fleece, the hats feature a soft black bill and the classic box logo up front. Now available through Supreme.
More images follow after the click.

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© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, supreme

This Winter, Supreme has teamed up with Timberland to release an updated version of the Euro Hiker. Adopted by New York City’s youth in the early 90s, the Euro Hiker has been a mainstay since. Supreme has updated the classic model utilizing high quality leather from Horween. The boot features a padded collar and tongue with a rubber rand around the boot for added protection. Each pair of boots comes with two different sets of laces. The Euro Hiker will be available in four colorways made exclusively for Supreme.

The boots will be available in-store in at Supreme NY, LA, London and online on December 8th and in Japan on December 10th.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Boots, supreme, timberland

This week The Guardian published an interesting article on the rise of skateboard brands and clothing to a multimillion dollar business – The Fall and Rise of Skate Chic. They talk about Supreme’s London store opening, Ed Banger Records and Busy P, Jason Dill, Odd Future’s Tyler The Creator and many other topics that we often speak about here. Furthermore they also speak about the sale of Volcom to PPR, the parent company of Gucci and YSL.

In the article they interview Keith Hufnagel of Huf and other tastemakers, designers from the industry. Certainly an interesting read and mainstream take on the trends in our market.

“When Supreme opened its London store this September, the young and well-heeled spilled on to the streets of Soho from a launch party many had queued for hours to get into. Inside, Ed Banger Records label owner and Parisian DJ Busy P rubbed shoulders with legendary skaters such as Jason Dill. This was more than good PR for the New York-based skater brand, recently worn in prolificacy by Odd Future’s Tyler the Creator. This was an event that marked a remarkable change in fortunes for a fashion once largely dismissed as the style concerns of waster teenagers.

Supreme started life in the mid-90s, when New York skating was at an all-time low. Companies were going out of business, skaters couldn’t afford to live off their sponsorship and the sport had developed a reputation for being popular among a nuisance generation of slacker kids. The idea that, a decade down the line, skater fashion would not only occupy a burgeoning corner of the market but also infiltrate high fashion must have seemed absurd. But that is what’s happened.

This spring PPR, the parent company of Gucci and Alexander McQueen, bought the Californian skate company Volcom in a deal worth $607m. The leap in Volcom’s stock to $24.39 from $19.73 when the deal was announced in May even prompted some law firms to take a closer look at it because they claimed shareholders weren’t getting a fair price.”

Read the full article here.

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Ed Banger Records, huf, odd future, Skateboarding, supreme, the guardian, volcom

Two great new items have released today from the Supreme Fall/Winter 2011 Collection. The New York brand gets busy with leather this time and launched the Suede Trooper Hat. Earlier this season is released in a Velvet Polka Dot version, but the suede one looks much better. It comes in three colorways and features a faux fur lining, side pocket and buckle closure.

Next up is the Leather Down Jacket, which comes in brown, black and royal blue. The lambskin covered jacket comes with two front patch pockets and one interior pocket. The quilt pattern on the upper is a nice accent.

Both items are now in stock in the Supreme online store.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: hats, jackets, supreme

In 2009 Supreme and A.P.C. collaborated on a pair of raw denim and some t-shirts. New York brand Supreme added some details to the popular denim of the French brand, including their ‘Fuck Em!’ slogan, embroidered in small on the back pocket.

HBO’s ‘How To Make It In America’ just aired their season finale, in which Crisp shows off its first pair of jeans and they seem to have been heavily inspired by that pair of Supreme x A.P.C. jeans. Placed at the exact same spot on the back pocket you will find the slogan ‘Fuckin Crisp!’ embroidered.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 6 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: a.p.c., Denim, how to make it in america, supreme

Another week and another strong product collaboration is coming from New York’s Supreme. This Winter, Supreme has joined with The North Face to introduce the Nuptse Down Jacket and Rolling Thunder Bag.

The Nuptse Down Jacket features a printed water resistant nylon shell, mini ripstop weave with 700 Goose Down Fill. The Rolling Thunder Bag features a printed shell and a large main compartment with internal compression straps and top zip mesh pocket.

Both items will come in three different leopard colorways exclusively made for Supreme.

They will be available in-store in NY, LA, London and online on November 25th, 2011. In Japan they will drop on November 26th.

Detailed images of the jacket and the bag follow after the jump.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 6 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: bags, jackets, supreme, the north face

It is Thursday once again and that means Supreme has updated with its latest products. Our favorite from the release today is the new Paisley Camp Cap. The cotton twill cap comes in two colorways with paisley patterns printed all over. The caps are now in stock at the Supreme online store.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, supreme

British men’s magazine Front have released a limited edition copy of their latest issue. It features their cover star Kitty Lea who’s not only topless on the front but is rocking a Supreme t-shirt in fine fashion. This limited edition of the magazine is in a run of 200 copies and are all signed by Lea. Inside, Lea dons other streetwear labels and there’s a great entry-level obsessions feature about vinyl toy, sneaker and record collecting. This is available now from their online store.

Peep the cover in full after the click.

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© 2011 Highsnobiety for Titel Media. Author: dyong | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: front magazine, supreme

In time for the colder days of the year, Supreme releases the Snap Up Trail Hat. Coming in a mix of wool and cashmere, the hat features a snap-up storm flap and the iconic Supreme box logo on the front. These are certainly more subtle than Velvet Polka Dot Trooper hats that released a couple of weeks ago. The hat is now available at Supreme stores and in their online store.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, hats, supreme