It’s a well-known fact that Italians add natural flair to everything they do — and walking in a winter wonderland comes as no exception. For the effortlessly chic Italians, style remains at the forefront no matter where or when. Here is where afterlabel fits in. The Italian brand has been making a name for itself in the outdoor market with a motto of “going beyond labels”. It’s all about breaking free from outerwear stereotypes and designing jackets that seamlessly blend city chic with the great outdoors. Its secret? A fusion of laid-back style and fine Italian tailoring.
Whether you’re navigating city streets or conquering the outdoors, afterlabel has your back (and front). The brand's selection of goose-down puffers leaves no place for goosebumps, crafted for those who fancy a bit of whimsy in their wardrobe.
From sleek silhouettes to bold statement pieces, the brand has curated a range of jackets, bombers, fleeces, caps, t-shirts, and pants made out of technical fabrics featuring recycled nylon and cotton. If elevating winter fashion to new heights comes first for afterlabel, then embracing diverse tastes comes second. Street elegance, everyday luxury, comfort, glam—there’s no need to pick one when you can have them all.
After rounding up some of the brand’s highlights, now we’re back with a new line-up as worn by some of our community across Europe.
@onlymakmill
Model and IMG Director, Mak Dominique, slays the outdoor game with the Piumino VERBIERTP312. This jacket is your cozy companion on those chilly days, blending textured fabric with unbeatable comfort.
@trobrillants
Double the puffer, double the fun. Paris-based runner and content creator Trobrillants takes cozy to the next level.
@cris.fragkou
Who says winter has to be dull? Christina adds a punch of zesty color with this burnt orange corduroy jacket.
@gogolupin
Amsterdam, a city that embraces the beauty of winter, finds warmth in the right pop of color. Gregory Robert dons a vibrant pink Kaunas jacket, turning the streets into his own personal runway.
Discover afterlabel’s new collection here.
