It was only a matter of time until Adrien Brody starred in a KITH campaign. Over the past year, the Ronnie Fieg-run fashion brand has made it a habit to work with middle-aged actors — Bryan Cranston, Jerry Seinfeld, Ed Norton — better known for their professional accolades and dad-core aesthetic than their sneaker rotation.
Continuing in its grand tradition of transforming thespian to hypebeast, KITH recruited Brody to model its Spring/Summer 2023 wares. Set against the greenery of Puglia, Italy, the Succession guest star dons summery suiting and breezy knitwear while doing what he does best: brooding, something of a Brody signature.
He broods while leaning against a vintage car. He broods while reading what appears to be a screenplay. He broods while eating an apple. He broods while chewing on a toothpick in a verdant field. He broods while nursing a glass of chianti. And he looks good while doing it!
This isn't the first time Brody has worked with KITH. A couple of years back, the Oscar-winning actor modeled KITH & Kin's Fall/Winter 2021 collection with similarly moody affect.
The campaign comes shortly after KITH debuted the latest chapter of its Star Wars collaboration, a project that holds particularly deep meaning to Fieg. "Movies have shaped the way I see the world, and Star Wars has especially had a major impact on me," the founder told Highsnobiety earlier this month.
It's no wonder, then, that Fieg has tapped movie stars like Brody, Cranston, and co. Perhaps next time, KITH will wrangle them all for an epic campaign film.
