Alexandra Pauly

(Beauty Editor / New York)

Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.

Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.

Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.

Articles

  • A$AP Rocky Has Mastered Sneakers. Next up? Ray-Ban Sunglasses

  • Pat McGrath Is Selling the Secret to Margiela's 'Porcelain Doll' Skin

  • Face Value: The 5 Best Beauty Drops of January

  • Beauty Has Officially Caught Fashion's Ski Bug

  • Chopova Lowena's Whimsical World Now Features Fragrance

  • You've Never Heard of New York's Coolest New Fragrance Store (EXCLUSIVE)

  • Next-Gen Noses: The Indie Perfumers Shaking Up Scent

  • Comme des Garçons Wrote the 'Anti-Perfume' Bible

  • Face Value: The 5 Best Beauty Drops of November

  • Beef Fat, Emu Oil & Salmon Sperm: Beauty’s Sudden Appetite For Animals

  • ‘Beast Mode’ Fragrances Aren’t Just For Bros