It’s been nearly three decades since Tupac Shakur departed, but his legacy continues to thrive in this Nixon x 2PAC collaboration. Not only was Tupac a once-in-a-generation artist who left an indelible mark on hip-hop, but he was also a charismatic poet and activist who inspired young people to question the status quo while challenging systemic injustices, particularly for Black folks.
In collaboration with the Shakur Estate, the collection pays homage to the spirit of Tupac with limited-edition timepieces that tastefully merge his artistry with the custom craftsmanship of Nixon. “Through photos, writings, and, of course, his music, we visually designed Tupac’s story through the medium of watches,” said Joanne Sessler, Nixon’s vice president of product, in a press release. “We were fortunate to attend the Los Angeles exhibit of Wake Me When I’m Free, where we witnessed the raw creativity of his journals, the love for his mother, his joys, struggles, and message to the world.”
With five unique styles channeling different facets of Tupac’s identity, each is custom-built and inspired by the artist, like the gold 2PAC Time Teller ($175) featuring a rose motif taking center stage — a clear nod to Pac’s iconic poem, “The Rose That Grew from Concrete.” An all-black Time Teller immortalizes his signature street style through a custom bandana-pattern dial and gold chain bezel for a subtle flex. Highlights also include the 2PAC Sentry Stainless Steel ($325), striking a balance between formal and casual with its two-tone gold and stainless-steel band accented by a bold Celtic cross dial — reminding all that only God can judge you.
Explore the full Nixon x 2PAC collection above before it drops on October 3 exclusively through authorized Nixon retailers and Nixon’s website.
