Just ahead of the watch world's biggest event, Watches and Wonders 2024, Rolex has blessed us with a new collection of timepieces that are sure to make the fans of the brand undoubtedly happy. Think sporty and precious — some of the Swiss brand's most iconic watches revamped with a host of luxuriously precious materials that will definitely turn heads on your next "wrist roll" on TikTok.
Now, if you have been paying attention to Rolex's releases over the past few years the watchmaker has oscillated between its usual conservative approach to watch design and a more modern playful aesthetic — satisfying long-term fans of the brand and raking in new ones.
In turn, since the brand dropped a teaser for its 2024 Rolex Novelties collection, horology fans worldwide have eagerly waited on the edge of their seats for what Rolex would drop next.
So, what did we get? Let's look at our favorites.
Take a look at Rolex's 2024 new collection of watches.
Rolex's New "Tiffany Blue" Platinum 1908
One of the most head-turning watches in Rolex's 2024 round-up has to be its Perpetual 1908. The dress watch has always looked good in gold, but its new 950 Platinum case changes things — making it easily one of my favorite iterations. For the uninitiated, platinum is a precious metal revered in the watch world for its density, hyperallergic properties, and resistance to tarnishing.
And, frankly, platinum finishing sparkles like no other precious metal. The new Perpetual 1908 Dial is just as eye-catching, coming in an ice blue guilloché rice-grain motif. Something tells me that this is a nod to the current "Tiffany blue" dial craze.
The First Everose Oyster Perpetual Sky-Dweller
Though there was some speculation about this being a whole new watch, the next watch in Rolex's 2024 collection includes two new updates to the brand's most complicated timepiece, the Sky-Dweller. With its highly coveted Jubilee bracelet, the new Sky-Dweller has been crafted for the first time in 18 ct Everose gold and also features a slate dial.
While the second version released today rocks an 18 ct yellow gold body and displays a crispy white dial that I feel would match perfectly with my fresh pair of white Margiela Replicas.
A Massive Rolex Deepsea in Yellow Gold
Last year, Rolex gave us the polarizing 44 mm and obnoxiously chunky Rolex Deepsea in Oystersteel — a watch with guaranteed waterproof to a depth of 3,900 meters (12,800 feet).
It was a watch that left Rolex fans confused and had Omega staring smugly at the timepiece. Though the technical feats of the watch were indubitably impressive, no one wants to wear a Power Ranger Morpher on their wrist. Nonetheless, this year's Oyster Perpetual Rolex Deepsea does have some redeemable qualities.
The diver's watch is presented in 18 ct yellow gold for the first time and sports a 60-minute graduated Cerachrom bezel insert in blue ceramic as well as a blue lacquer. Yet, even with this precious metal facelift, the watch still has its compression resistance and anti-deformation properties.
As for use cases — if you are planning to do some deep-sea exploring with James Cameron and want the ultimate fit pic for the 'Gram, this is your watch.
Mother of Pearl Rolex Day-Date
The Day-Date range of watches has been enriched with fresh new versions of the Oyster Perpetual Day-Date 40 and the Oyster Perpetual Day-Date 36 with dials this year taking center stage. A personal favorite has to be the Day-Date 40 with its pearlized white mother-of-pearl dial.
Pearl dials shimmer — glistening with an almost other-worldly array of colors. This Rolex is one of those watches you have to see in person and on your wrist to fully appreciate it in all its glory.
The New Perpetual Cosmograph Daytona
Last but not least, Rolex has launched two new precious and exclusive versions of the Oyster Perpetual Cosmograph Daytona. The Cosmograph is probably the most coveted watch in Rolex's line-up and arguably in all the watch world. So best believe, this watch is going to have people salivating (people = me).
The 2024 Oyster Perpetual Cosmograph Daytona has two new precious and exclusive versions. The first version, fitted on an Oysterflex bracelet in white gold features a white mother-of-pearl dial with chronograph counters in black mother-of-pearl.
The second watch comes with a full white gold body, black mother-of-pearl dial, and chronograph counters in white mother-of-pearl — the inverse of the first version. Both are sure to be the bell of the ball at Watches and Wonders 2024.
To see the full collection of new watches, be sure to check out Rolex.
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