k-swiss

Sneakers Feb 23, 2012

Video: K-Swiss Blades by Kenny Powers

The day has finally come….the K-Swiss MFCEO is back and demanding your attention. After last year’s hostile company takeover, Powers is ready to finally “give athletes what they need to succeed.” Inspired by Bruce Lee and straight… Read more
Advertising Jul 11, 2011

The Joey Yates K-Swiss Tennis Collection

While K-Swiss will score higher in recognition for the current Kenny Powers as CEO campaign, this series featuring the legend of Joey “Love” Yates really strikes a cord. Nostalgic and humorous, the videos are well worth watching and the… Read more
Sneakers Jul 11, 2011

Video: Kenny Powers – K-Swiss MFCEO

Once again K-Swiss presents a new campaign featuring Kenny Powers. In the new campaign, created with agency partner 72andSunny, Powers’ mission as CEO is to change the sports world from being “so safe and lame ass” to “being more… Read more
Advertising Jun 9, 2011

Video | Jake Davis Test Shots: Mariana Dantec

I’m pretty excited about the California Running collection from K-Swiss. I’m also a fan of the employment of Jake Davis’ test shot series as a form of viral advertising for the garments. Jake regularly selects great subjects and Ms. Dantec… Read more
Sneakers Apr 5, 2011

K-Swiss x Billy Reid Sneakers

In an interesting new collaboration K-Swiss has teamed up with menswear designer Billy Reid. The outcome is a simple canvas summer sneaker. Added details seen on the laces, lining and upper, as well as the Alabama produced wooden box… Read more
Sneakers Mar 13, 2011

K-Swiss The Classic “Snake” Pack

Exclusive to the Japanese market, K-Swiss has released their The Classic low top sneaker in two new snakeskin versions. The clean snakeskin uppers have been paired with black leather logo stripes and D-ring eyelets. Via houyhnhnm. Read more
View More Posts

Selectism