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Fashion July, 1 2013

Playboy x BAPE Capsule Collection

After having teased this new collaboration last week, A Bathing Ape has finally unveiled the full capsule collection that it has created with Playboy magazine. This one certainly falls under the more unexpected collaborations by the Japanese brand. The collection features T-shirts, sweaters, caps, a polo shirt, button-down shirt, as well as a bow tie and trunks. The BAPE logo and the Playboy bunny were graphically remixed as part of the collection and are featured in one way or another on all pieces of the line.

We have to admit that we find it hard to understand the appeal and motivation for BAPE to team up with a brand like Playboy. It kind of falls into the same category as the Supreme x Budweiser collaboration from a couple of years ago. In our opinion these collaborations are almost entirely intended to appeal to the Japanese market, which is obsessed with strong U.S. brands and their heritage. What do you think?

The Playboy x Bape Capsule Collection released on July 6, 2013.

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