Sneakers
From the ground up

New Balance and Boston retailer Concepts have a long history of collaborating with one another. Not only that, but the partnership tends to push out some of the strongest New Balance sneaker collaborations that we have seen so far. This time the brand and the retailer are celebrating athletic rivalries with the “Varsity Weekend” pack. Consisting of the Made in USA New Balance 990 and 998, the uppers feature premium leathers, while the insoles feature graphic treatments underlining the theme of the pack. Exclusive to Concepts, you can purchase both sneakers now from their online store.

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