bape

bape

BAPE PROFILE
BAPE HISTORY
FOUNDED

1993 in Ura-Harajuku, Shibuya, Tokyo, Japan

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FOUNDER
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Where is BAPE Based?

Tokyo, Japan

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Who owns BAPE?

Back in 2011, Chinese apparel maker I.T Ltd. acquired a 90% stake in A Bathing Ape after the Japanese company had seen significant losses the previous years.

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Is BAPE owned by adidas?

No. BAPE is currently owned by I.T. Ltd.

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Who wore BAPE first?

A hot topic among those in the hip hop community, BAPE started to garner even more popularity after seen on the likes of Notorious B.I.G, Soulja Boy, The Clipse, Pharrell, Lupe Fiasco, Kanye West, and Lil Wayne.

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What does BAPE mean?

BAPE stands for A Bathing Ape — first and foremost a term that pays homage to NIGO’s favorite film, Planet of the Apes. It is also a reference to the Japanese idiom ‘a bathing ape in lukewarm water’, a tongue-in-cheek nod to the overindulgence of the streetwear obsessed youths.

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1993

A Bathing Ape if officially started by NIGO.

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1998

By 1998, BAPE was sold in 40 stores across demand. To increase interest in the label, NIGO would only supply 10% of overall demand.

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1998-2001

BAPE continues to explode in popularity across Japan and slowly begins to make its way West appearing on the likes of rap super Notorious B.I.G.

Around this time BAPE collaborates with Pepsi and NIGO links up with Pharrell Williams for the first time.

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2005-2006

BAPE officially enters the us market, opening stores in New York and LA.

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2007

Kanye West designs his own BAPESTA sneaker.

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2009-2011

BAPE accrues financial issues leading to the stepping down of NIGO from the company. A Bathing Ape is then sold I.T Ltd, a Hong Kong fashion conglomerate.

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2022

In a somewhat unexpected turn of events, HUGO has shaken up its signature styling by bringing the British tailoring-inspired formalwear arm of A Bathing Ape, Mr. Bathing Ape, into the fold for a category-spanning collection – BAPESTAs included!

BAPE launches a highly coveted Hot Wheels collab.

BAPE launches another unexpected collaborative project with Vogue.

BAPE announces its NFT.

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