As far as football clubs making sneakers goes, PSG and Nike are perhaps the only pairing to have ever really perfected it – and their latest collaboration proves it.
For 2024, PSG and Nike are dropping a collaborative take on the Air Max Plus sneaker, a wavy silhouette, also known as the shoe of the roadman, that arrives in a pleasing melange of hues synonymous with the reigning French champions.
As I say, this isn't the first time Paris Saint-Germain and Nike have worked together. They go way back.
In fact, PSG and the Swoosh go as far back as 1989 and, thanks to the biggest sponsorship deal in football club history in 2019, will remain in cahoots until at least 2032.
As a part of PSG and Nike’s ongoing partnership, the duo have been releasing a slew of off-field garms, the latest of which being the new Air Max Plus, although it isn't slated to land until August 1, 2024.
Dressed in shades of red, white, and blue, the PSG's Nike Air Max Plus features the words “ICI C’EST PARIS” ("THIS IS PARIS") down the center of the tongue; a phrase passionately chanted by Paris Saint-Germain home fans.
Although this isn't PSG's first Nike sneaker, it is perhaps their finest. Last year the club revealed a take on the Nike Air Zoom Pegasus 40, before an Air Jordan 1 Low that’s still yet to release.
Before that came a PSG-ified Air Jordan 7 and the Epic React Flyknit 2, both of which arrived as a part of the club’s then newly-signed Nike partnership.
While this sneaker is kinda similar to Nike’s Air Max sneaker collab alongside Patta and Barcelona last year, PSG’s Air Max Plus is objectively better looking, and perhaps the finest looking sneaker-football partnership we've seen. If it ain't, it is most certainly the most street-savvy, at the very least.
