Diesel has announced the launch of its Spring/Summer 2014 campaign, shot by world renowned photographers Inez & Vinoodh and styled by the brand’s artistic director, Nicola Formichetti. Building upon last season’s #DIESELREBOOT campaign, they looked high and low for intriguing individuals that embody the Diesel point of view – to promote artistry and to reject the status quo. The campaign is essentially about discovering that you’re not alone and that we’re all connected, i.e. “WE ARE CONNECTED.”

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