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Clothing February, 11 2014

thisisneverthat Spring/Summer 2014 Lookbook

thisisneverthat, a Korean streetwear brand and one of our top 20 Korean brands to watch, give us an exclusive look at their Spring/Summer 2014 lookbook and video. The collection is centered around the word “Polaroid,” whose instantaneous spontaneity represents the intuition and luck involved in bringing a design idea to fruition. The literal word shows up on shirts, jackets, hoodies, and sweatpants in graphic and sporty font. Sticking to classic skater inspirations, tie-dyes and bucket hats make frequent appearances. Shop the collection here, available starting February 17.

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