lebron james

Fashion Oct 2, 2012

Nike Sportswear LeBron James Diamond Collection

Nike Sportswear is introducing the LeBron James Diamond Collection apparel for the Holiday 2012 season. The collection is inspired by the diamond, which is forged by heat, time and pressure – a metaphoric comparison to LeBron’s career. An… Read more
Basketball Aug 12, 2012

LeBron James Debuts the Nike LeBron X

Today we can report for the first time about the new Nike LeBron X basketball shoe, which LeBron James was wearing today at the final matchup. This year being the 10th anniversary of the collaboration between the basketball player and… Read more
Basketball Jun 22, 2012

Nike Basketball: The Ring Maker

To honor one of LeBron’s finest career achievements, the NBA Championship with with the Miami Heat, Nike launched a new campaign that celebrates the determination and perseverance needed to win a championship. The TV spot, which debuted… Read more
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