Highsnobiety

Nike

US giant Nike is the world’s biggest sportswear company. Born of a partnership between Phil Knight and his former track coach at the University of Oregon, Bill Bowerman, the company started out as the US distributor of sports shoes manufactured by Japan’s Onitsuka Company (now ASICS). After striking out on its own as the Onitsuka relationship soured, Nike came to dominate basketball, athletics, tennis, and football, and later became a major player in soccer, skateboarding, and even golf. In the ’80s, through a combination of key sneaker models, including Michael Jordan’s signature shoes, important pop culture moments, and genius advertising, Nike became as big a lifestyle brand as it is a sportswear colossus.

When was Nike founded?

Nike was founded on January 25, 1964, in Eugene, Oregon, United States.

What is Nike?

Nike is a multinational American brand manufacturing and selling sneakers, sports apparel, and accessories. Nike is the world’s leading sportswear manufacturer, making $21 billion in 2021 in profits alone.

WHO FOUNDED NIKE?

Phil Knight, full name Philip Hampson Knight — American businessman who founded Nike at 26 in his parent’s garage; the company was originally called Blue Ribbon Sports.

WHO OWNS NIKE?

Even though Nike is a publicly traded company, the swoosh logo brand is owned by its original co-founder Phil Knight and his son Travis Knight who own 97% of outstanding shares and the holding companies.

WHERE TO BUY NIKE SHOES?

Nike releases many of its premium and limited shoes through its SNKRS app (iOSAndroid) and at Nike.com. The company has over 1000 stand-alone Nike retail stores worldwide and thousands of franchises. In addition, Nike shoes are available at practically every reputable footwear retailer, from major chains such as Foot Locker to specialist sneaker and streetwear boutiques.

Online and physical retailers that get limited and special edition Nike sneakers include Highsnobiety favorites KITH, Solebox, Sneakersnstuff, Livestock, and END. Clothing, Caliroots, Slam Jam, Browns, SSENSE, and MR PORTER. On the aftermarket, you can cop some resale Nike sneakers at StockX, GOAT, Stadium Goods, Flight Club, and Grailed.

WHAT ARE THE BEST NIKE SNEAKERS?

Nike releases many of its premium and limited shoes through its SNKRS app (iOS, Android) and at Nike.com. The company has over 1000 stand-alone Nike retail stores worldwide and thousands of franchises. In addition, Nike shoes are available at practically every reputable footwear retailer, from major chains such as Foot Locker to specialist sneaker and streetwear boutiques.

Online and physical retailers that get limited and special edition Nike sneakers include Highsnobiety favorites KITH, Solebox, Sneakersnstuff, Livestock, and END. Clothing, Caliroots, Slam Jam, Browns, SSENSE, and MR PORTER. On the aftermarket, you can cop some resale Nike sneakers at StockX, GOAT, Stadium Goods, Flight Club, and Grailed.

DO CLASSIC NIKE SHOES EVER GO ON SALE?

Contrary to myth-making, even the fabled Nike Air Jordan 1 ended up on sales racks after Nike reportedly overshot production. Nike’s most popular limited models and collaborations might sell out quickly. Still, older, less popular models and shoes produced in too-large batches will find their way to clearance to make way for new releases.

And as the story of the OG Air Jordan 1 and its unloved 1994 retro shows, just because a shoe ends up on sale doesn’t mean it won’t be considered a grail later. Nike.com always has a notable collection of sneakers on sale.

WHERE DO I GO TO FIND NEW NIKES?

Nike maintains a release launch calendar on its website and Nike SNKRS app. Likewise, the websites of retailers such as Sneakersnstuff, Caliroots, and END. Clothing all have release calendars featuring the most significant upcoming drops.

If you’re looking for an app to track upcoming releases beyond Nike’s official channels, our guide to the best sneaker apps recommends Eastbay (iOSAndroid), with honorable mentions to Unlaced (iOS) and resale app GOAT (iOSAndroid). And if you’re looking for news about new Nikes, look no further than Highsnobiety (and Nike.com).

HOW MUCH IS THE NIKE LOGO WORTH?

By now, the logo is worth billions of dollars – one of the most recognizable brand logos worldwide. Caroline Davidson designed the iconic Nike swoosh in 1971; the graphic design student was paid a mere $35 for her work.

WHERE ARE NIKE SHOES MADE?

Although Nike used to produce in the US, much like other prominent brands, most Nike sneakers are now made in China. There are reportedly over 72 factories in China, which makes up a 15% share of all Nike factories, where around 30 styles of shoes are produced. However, the brand still has some US factories, accounting for about 6% of all factories worldwide.

DO NIKE DUNKS RUN BIG OR SMALL?

Nike Dunks tend to run true to the size, not big or not too small. Browsing through Reddit forums and sneaker blogs, the general consensus seems that Nike Dunks generally come in the perfect size. However, they can sometimes feel narrow due to slight differences in feet width and length. As this can still vary, it might be necessary to go half-size up or down.

DOES NIKE OWN CONVERSE?

Yes, Nike owns Converse – Nike acquired Converse in 2003.

WHERE CAN I BUY NIKE?

You can buy Nike directly at Nike’s online shop.

Latest Stories

  • Image on Highsnobiety

    Bottoms Up: CLOT Literally Pops a Cork on the Dunk

    • Sneakers
  • Image on Highsnobiety

    Everything We Know About Travis Scott's Signature Jordan Sneaker

    • Sneakers
  • Image on Highsnobiety

    Nike Air Jordan 2s Give You Wings!

    • Sneakers
  • Image on Highsnobiety

    Drake's Net Worth Has His Peers in Their Feelings

    • Culture
  • Image on Highsnobiety

    Prepare to Trip (Literally): Nike's Roshe Is Apparently Returning

    • Sneakers
  • Image on Highsnobiety

    Stüssy's Next Nike Is for Vandals

    • Sneakers
  • Image on Highsnobiety

    Drake & Nike's Next Nocta Shoe Is a Jason Kidd Reference (!?)

    • Sneakers
  • Image on Highsnobiety

    Nike's "Frozen Moments" Air Jordan 4 Is a 90s Throwback

    • Sneakers
  • Image on Highsnobiety

    The Best Sneakers to Add to Your Rotation This Week

    • Style
  • Image on Highsnobiety

    Jacquemus' Nike AF1 Collab Isn't Quite What We Expected

    • Sneakers
  • Image on Highsnobiety

    Looks Like Travis Scott's Dunks Are Dropping Again (Or Are They?)

    • Sneakers
  • Image on Highsnobiety

    BornxRaised Might've Cooked Up the Dunk of the Year

    • Sneakers

Highlights

  • jordan 1 high

    10 Pairs That Prove the Jordan 1 High Still Reigns Supreme

    • Sneakers
  • Image on Highsnobiety

    The Best Nike Sneakers Released in the Last Few Years

  • air jordan 1 history feature Nike michael jordan

    The Complete History of the Nike Air Jordan 1

  • Nike Dunks

    14 of the Best Nike Dunks for Under $300

    • Sneakers
  • nike air jordan 4 history feature michael jordan tinker hatfield

    Nike’s Air Jordan 4: The Basics & the Best Releases of All Time

  • Image on Highsnobiety
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.