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Sneakers January, 13 2013

Stone Island x New Balance 577 Pack

In an interesting collaboration, Italian brand Stone Island has teamed up with New Balance. Together they present the SI_577 Pack, consisting of two colorways of the 577 running shoe. As you can imagine, the material obsessed Italian brand made sure that every details of the sneaker was well chosen.

“Taking inspiration from a series of archive garments, STONE ISLAND interprets the legendary 577 NEW BALANCE running shoe.

The SI-577, in two colour way, white or orange, is the customization with STONE ISLAND aesthetics of the world famous NEW BALANCE 577: the unique style and the unbeatable comfort of a Made in the UK classic.

For sneakers addicts it is not a mere shoe, born in 1989, it is one of the most successful running shoes introduced between the end of the ‘80’s and the beginning of the ‘90’s. It has always been produced in the NEW BALANCE factory of Flimby, Cumbria, North West England.

STONE ISLAND takes from its archive both historical materials and construction details:
RASO GOMMATO, a ready to be dyed material made of military specification satin weave cotton bonded to a polyurethane cover. Introduced in’984 . Used for the last of SI_577.
REFLECTIVE, highly reflective material composed by a polyester base with a coating of thousands of glass microsphere. Introduced in ‘991. Used for the shoe back tab.
PATCHES, in shake moulded rubber with raised graphic designs. Introduced in ‘988. Used to create the legendary “N” featured on all NEW BALANCE shoes.

SI_577, is on sale, exclusively for Italy, in the STONE ISLAND flagship stores (in Milan, Rome, Florence, Verona and Riccione), and in the best point of sales of STONE ISLAND and NEW BALANCE.”

The sneakers are now available from Stone Island stores and select retailers. The sneakers are exclusive to the Italian market.

Selectism