The New Balance 550 came into the sneaker world with a bang. Well, the second time around, that is. Originally hitting shelves in 1989, the New Balance 550 was essentially forgotten about for the best part of 30 years. Until 2020, when Aimé Leon Dore founder — and now New Balance Creative Director — Teddy Santis resurrected the underrated silhouette.

Underrated at the time. By that, we mean that the New Balance 550 has gone from zero to hero in just over a year. Since its first resurgence as a collaboration pack with Aimé Leon Dore, New Balance 550 collaborations with names like Auralee and Rich Paul have been the turbo boost that this silhouette needed to hit the peak of its popularity.

That’s not the whole story, though. A wealth of fire New Balance 550 general release silhouettes offer a kinder entry point for those looking to bring a retro protagonist into their rotation.

But since the 550 has been so popular, there have been many drops to keep up with. To make things easier, we’ve rounded up 14 of the best New Balance 550s to buy below.

Shop the best New Balance 550 colorways below.

New Balance General Release Colorways

Black Gum

550

550

$120

New Balance

Buy at New Balance

This general-release colorway sees New Balance leaning into the retro style of the 550. A faded black upper combines with a gum outsole for big preworn vintage vibes.

Black

BB550

BB550

$110

New Balance

Buy at New Balance

99 percent of New Balance 550s rely on a clean white backdrop to set the foundations for their color scheme. This pair flips the script with a black leather base to the upper.

Maroon

550

550

$128

New Balance

Buy at Luisaviaroma

As is the case with most retro basketball kicks, the 550 really suits varsity-style colorways like this maroon and white iteration.

Multi

550

550

$111

New Balance

Buy at Luisaviaroma

But, while the 550 certainly does suit its varsity colorways, this multicolor version proves there's more in this versatile silhouette's locker.

Grey

550

550

$128

New Balance

Buy at Luisaviaroma

If the last one was too bold for you, here's the antidote: cool, calm, and collected.

Grey

BB550SLB

BB550SLB

$132

New Balance

Buy at Highsnobiety

There's no so thing as too much grey when it's done right, and New Balance definitely got these right.

White

BB550

BB550

$130

New Balance

Buy at Slam Jam

You can never go wrong with the basics and this White 550 is an absolute staple in the rotation. With its gum outsole, it's as versatile as kicks come.

Green/Yellow

BB550PWC

BB550PWC

$165

New Balance

Buy at Highsnobiety

These 550's offer a slightly wider spectrum in terms of color, perfect if you want to make your sneakers the focal point of your fit.

Team Red

550

550

$115

New Balance

Buy at Slam Jam
550

550

$115

New Balance

Buy at Slam Jam

New Balance released the Team Red and Royal Blue colorways of the 550 a while back and has just re-upped the stock. Get 'em quick, they're a fan favorite.

Black

BB550BBB

BB550BBB

$140

New Balance

Buy at Highsnobiety

If you really want to take things up (or down) a notch then a pair of monochrome 550s should do the trick.

Natural Indigo

BB550

BB550

$120

New Balance

Buy at New Balance

Raw denim heads will have no issues with their denim bleeding onto their kicks here. The upper of this pair is dyed using natural indigo for a beautiful washed finish.

UNC

550

550

$176

New Balance

Buy at StockX

Many of the greatest sneaker colorways of all time have been homages to universities across America. One such colorway is the UNC which features the college's distinctive light blue hue against a white backdrop.

New Balance 550 Collaborations

Aimé Leon Dore Brown

Aimé Leon Dore 550

Aimé Leon Dore 550

$271

New Balance

Buy at StockX

There's no secret that ALD is one of the biggest supporters of the 550 but the fact that there are so many collaborative releases of the silhouette mean that some slip under the radar. This brown version is up there with our favorites yet it's very rare to see in the wild.

Aimé Leon Dore Silver

550

550

from $285

New Balance

(Available at 2 Merchants)
(Available at 2 Merchants)

Aimé Leon Dore can be credited with bringing the 550 back to life, so it's only natural that most of our favorite New Balance 550 collaborations come from the New York label.

Rich Paul

550

550

$299

New Balance

Buy at StockX

Rich Paul is the agent to some of America's greatest athletes and, since December 2021, the namesake of one of the best New Balance 550 colorways around. A neutral off-white base leaves room for grained leather to shine.

Aimé Leon Dore Natural Green

550

550

$555

New Balance

Buy at Stadium Goods

Many will tell you that this is the colorway that started it all. We'd agree. If you're looking to cop a future icon then this is a safe bet.

Auralee

550

550

$660

New Balance

Buy at StockX

Did we save the best till last? That's for the people to decide, but we're definitely not saying no. Japanese label Auralee put its wildly subtle spin on the 550 last year and it's yet to be beaten on outright versatility.

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