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Sneakers September, 10 2013

Concepts x New Balance 998 “C-Note”

Concepts and New Balance have joined forces once again to outfit one of the sneaker brand’s iconic silhouettes in a unique colorway. Dubbed the “C-Note” as a nod to the U.S. $100 bill, the sneaker features a mix of the colors seen on newly minted bills such as green and beige tones with touches of blue and copper to complete the look. The collaboration extends to the packaging as well which this time around includes a clean red box adorned with the Cambridge shop’s classic logo. The collaboration will release this Saturday, September 14 at Concepts.

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