Berlin is set to welcome its first-ever standalone New Balance store this January. Spanning two floors on Münzstraße in the city’s central Mitte district, the new space will be home to a breadth of the brand’s seasonal collections, including performance-oriented offerings such as Fresh Foam, Vazee and NBX, in addition to a well-appointed range of limited lifestyle models.
For runners, gait analysis facilities will be available alongside interactive screens allowing users to explore New Balance’s latest collaboration with the Strava online athlete community.
Football fans will enjoy the dedicated Liverpool FC section that offers seasonal, New Balance-branded football kits and accessories.
Finally, sneakerheads will want to check out the selection of New Balance classics and limited edition styles, sitting amongst furniture and fixtures created from genuine off-cuts from New Balance’s UK and U.S. factories. Fledgling sneakerheads haven’t been forgotten either, with a range of children’s New Balance shoes also being purveyed.
New Balance Berlin-Mitte
For more New Balance content, check out our interview with Japanese sneaker experts Mr. Shigeyuki Kunii from sneaker retailer mita and Tetsuya Shono from New Balance Japan.
- Photographer: Roberto Brundo