Demna Gvasalia is a big fan of glamorizing the everyday and the ordinary — remember those DHL T-shirts? — and for his debut collection at Balenciaga, he’s launched the “Bazar” bags and wallets, which are basically luxe versions of the laundry bags you’ll find in Asian markets all over the globe.
Balenciaga’s version of the shopping bag is a little bit more expensive, though: it’s $1,495 for a small version, $1,645 for a size medium, and the largest model is set to retail for $2,525. You can also get purses and wallets in the same pattern, costing $565 and $545 respectively.
Demna’s new vision of Balenciaga is all about elevating everyday garments with acrobatic cuts and silhouettes; his debut collection for the house featured ski jackets, puffers, and leather trench coats. It’s hardly surprising, then, that his first “It” bag (which is sort of like the women’s version of a hyped sneaker) takes something that you can find pretty much anywhere, and recreates it to artisanal high standards.
Twitter hasn’t been too kind on Demna’s creations, though.
Gvasalia’s not the first designer to glamorize humble shopping bags. Danish homeware label Hay redesigned IKEA’s iconic blue “Frakta” bag, as did Virgil Abloh’s OFF-WHITE imprint. Jil Sander, meanwhile, luxed out a paper grocery bag in leather and suede, a move which Stampd mimicked some years later.
The bags are available exclusively at Balenciaga flagship stores — head over to the house’s web shop for further info.
Check out the first campaign images for Gvasalia’s debut at the Parisian house.