Joe Freshgoods is back with another nostalgic New Balance collaboration, this time starring the New Balance 1000 shoe, the Boston sneaker brand's recently revived runner from the late 1990s.
Joe Freshgoods' New Balance 1000 sneaker collab takes us back to "when things were pure," as reflected in the title of this stunning collection of runners.
"When I think about the time when things were pure, I'm constantly placed back to the early 2000s when the social environment of the basement party was peak LIFE for me and my friends," Joe Freshgoods says in an Instagram post, accompanied by nostalgic visuals that perfectly capture the era's spirit.
"Inspired by half a days, the pink house on central, burning CDs, using the family computer, Wala Cam, pep rallies, and more."
Playing on the early 2000s energy, Joe Freshgoods delivers a pack of New Balance 1000 shoes dressed in shiny Y2K-worthy outfits.
The New Balance 1000 sneakers — which come in "Pink Mink" & "Black Ice" colorways — receive nice metallic overlays and airy mesh foundations, echoing the feels of not the early 2000s but the era's model runner look.
"It continues to be very important to discuss the year within the product so you can understand the design tones of this collection," Joe Freshgoods continued in his post. Message received.
For the fans wondering where they can cop, the Joe Freshgoods x New Balance 1000 officially launches via raffle on April 8 on Joe Freshgoods' website (sign-ups close on April 11). There will also be a drop at New Balance on April 19.
After tapping into the spirit of the 90s with his 990s last year, Joe Freshgoods moves the time machine notch to the 2000s for his New Balance 1000 collaboration.
Joe Freshgoods' shiny collaboration sets the tone for the New Balance 1000's comeback year (it's looking bright). In addition to other promising collabs, New Balance prepped several nice colorways to get started on the chunky runner's return.
But right now, it's Joe Freshgoods time.
