For Holiday 2011 Happy Socks has teamed up with Terry Richardson for their campaign. Terry Richardson gathered a crew of New York’s coolest to shoot under happy conditions. Stylist and fashion editor Mel Ottenberg and designer Adam Selman created a series of looks based on Happy Socks’ Chapter #FOUR collection, turning Happy Socks into pants, sweaters, tops, even bunny ears and a bow tie to reflect the personality of each subject. Creative Director Jen Brill brought her impeccable sensibility and vision to the project.
The campaign features a Who’s Who of up and coming talent, personally selected by Richardson and Brill. The line-up includes ASAP Rocky, Sky Ferreira, Ashley Smith, Action Bronson, Camille Rowe, Braydon Szafranski, Physical Therapy, Maluca Mala and Mykki Blanco. The outcoming campaign is fun and the mix of people and added illustrations turn it into a well rounded and interesting series of lookbook images.
Check out the full campaign after the jump.