The Coca-Cola x Human Made by Beams line is inspired by research that NIGO® has conducted around 20th century era industrial wear fashions, and reconstructs what “might have been” a look of the time in a modern day context. Uniquely, some pieces have taken on even more personal value for NIGO®, as the designer has pulled from his own bespoke collection of Coca-Cola memorabilia, reinterpreting some of these looks for his new line. NIGO® says of the collection, “I have been wearing Coca-Cola since back in high school – be it vintage T’s or my retro red Coke leather jacket, which is one of my most prized possessions. I was also the Japan Coca-Cola yo-yo champion back in the 80s, so this collaboration was a long time coming!”
The collection includes a Shop Coat, Cover All Jacket, a Work Shirt, Cap, Jodhpur shorts, a Sweatshirt, and four T-shirts and will be available in Beams stores across Japan as well as in-store and online at Present in the UK, Haven in Canada, RSVP Gallery in the US and online at ZoZoTown.com and Beams.com.
￼￼￼￼￼Two videos which give you a look behind the scenes on the making of the collection can be seen at BEAMS.