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Fashion February, 1 2013

Coca-Cola x Human Made by BEAMS Collection, Designed by Nigo

Japanese designer Nigo of Human Made (and A Bathing Ape) has created a 10-piece capsule collection that is all inspired by vintage Coca-Cola artwork and authentic Coke vendor workwear from the 1800s. The capsule collection was created with the support of iconic Japanese boutique BEAMS.

The Coca-Cola x Human Made by Beams line is inspired by research that NIGO® has conducted around 20th century era industrial wear fashions, and reconstructs what “might have been” a look of the time in a modern day context. Uniquely, some pieces have taken on even more personal value for NIGO®, as the designer has pulled from his own bespoke collection of Coca-Cola memorabilia, reinterpreting some of these looks for his new line. NIGO® says of the collection, “I have been wearing Coca-Cola since back in high school – be it vintage T’s or my retro red Coke leather jacket, which is one of my most prized possessions. I was also the Japan Coca-Cola yo-yo champion back in the 80s, so this collaboration was a long time coming!”

The collection includes a Shop Coat, Cover All Jacket, a Work Shirt, Cap, Jodhpur shorts, a Sweatshirt, and four T-shirts and will be available in Beams stores across Japan as well as in-store and online at Present in the UK, Haven in Canada, RSVP Gallery in the US and online at ZoZoTown.com and Beams.com.

Two videos which give you a look behind the scenes on the making of the collection can be seen at BEAMS.

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