Following a teaser seen on Instagram back in September, A$AP Rocky and GUESS unveil their anticipated collection. A throwback to the rapper’s favorite ’90s styles, the collection comprises both men’s and women’s pieces.
Regarding the direction of the collaboration, GUESS Founder and Chief Creative Officer Paul Marciano related the following:
Growing up he wore and loved our jeans with the triangle logo on the back pocket and this line is tapping into his incredible artistic vision to create a modern heritage-driven line. It is a denim-heavy collection with quintessential 90’s influences seen in oversized denim jackets, overalls and logo-centric styles.
Thus, we get offerings in light blue acid washes, tencel fabrics and pinstripes, alongside GUESS logo crop tanks and varsity jackets. Perhaps the most obvious graphic reference is the reworked “GUESS Jeans USA” logotype, now altered to read “GUE$$” throughout both women’s and menswear collections.
The men’s collection includes oversized denim trucker jackets, large pocket details and back pocket patch detailing, tailored denim overalls, relaxed shoulder drop neck varsity stripe tees, and relaxed drop shoulder mock neck tees and hoodies.
The women’s collection, meanwhile, is led by classic pieces like denim high-rise shorts, vintage overalls, vintage skinny jeans, and an array of denim swimwear.
Look for the GUESS Originals x A$AP Rocky collection at select GUESS stores and other leading retailers globally in February 2016.