Style
Where the runway meets the street

Yesterday, Vetements announced its latest zany venture in the form of a “dry cleaning” pop-up store at Maxfield LA.

After teasing us with a cleaning bill graphic, the Paris-based collective hinted that a selection of limited-edition items would also be on sale. True to its promise, an exclusive “Beverly Hills” capsule went up for purchase, along with assorted clothing on a revolving rack. The laundromat vibe was pushed further with a window space piled high with dirty garb.

VETEMENTS "DRY CLEANING" @MAXFIELDLA

A video posted by VETEMENTS (@vetements_official) on

VETEMENTS EXCLUSIVE "BEVERLY HILLS" CAPSULE ONLY TONIGHT @MAXFIELDLA

A photo posted by VETEMENTS (@vetements_official) on

DONE✔️ See you tonight LA #vetements #maxfieldla

A photo posted by Pzwerk Opassuksatit (@pzwerk) on

May the bridges Yu ? light Yur way @vetements_official @maxfieldla

A photo posted by Barry Yu (@imbarryyu) on

#vetements #shows #fashionista #fashionweek #aboutlastnight #vetementsxchampion

A photo posted by Carlos De Melo (@demelo99) on

The “Beverley Hills” capsule packs some strong ’90s vibes — the designs are slightly reminiscent of old-school United Colors of Benetton numbers.

Check out images of the pop-up space above. Did you manage to make it along? Let us know what went down in the comments below.

Vetements “Dry Cleaning” Pop-Up Store
MAXFIELD LA
8825 Melrose Ave.
Los Angeles, CA 90069
United States

In other fashion news, here’s another look at Vetements’ batshit crazy FW17 collection.

What To Read Next