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Dior

Dior / ANDREA CENETIEMPO, Dior / Rafael Pavarotti

ESTABLISHED

1946

HEADQUARTERS

Paris, France

FOUNDER

Christian Dior

CEO

Pietro Beccari

INSTAGRAM

WHO IS THE CURRENT DIOR'S CREATIVE DIRECTOR?

Maria Grazia Chiuri has been women’s artistic director since 2016. Kim Jones has been a men’s artistic director since 2018.

WHY IS DIOR SO FAMOUS?

Christian Dior, more commonly known as Dior, is a luxury goods company famed for revolutionizing the women’s fashion industry. The brand has been cited as the catalyst for Paris’ revival as the fashion capital of the world after it fell from its prominent position after WWII.

The New Look, with its full-skirted silhouette, brought a fresh face to the masculine uniforms of wartime and has influenced everyone from Miuccia Prada to Alexander McQueen and Vivienne Westwood.

WHAT IS THE PRICE RANGE FOR DIOR PRODUCTS?

The price range for Dior products can vary widely depending on the specific item and collection. Generally, Dior products are considered high-end luxury items and can be quite expensive.

WHAT ARE SOME OF DIOR'S MOST ICONIC DESIGNS?

Some of Dior’s most iconic designs include the “New Look” silhouette, the Lady Dior handbag, the J’Adore fragrance, and the Dior Addict lipstick.

HOW CAN I TELL IF A DIOR PRODUCT IS AUTHENTIC?

To ensure that a Dior product is authentic, it is recommended to purchase it from an authorized retailer or from the official Dior website. Additionally, Dior products will typically come with authentication cards or tags and will have high-quality materials and finishes.

1946-1947

House of Dior is established as a private house at 30 Avenue Montaigne, Paris.

Businessman Marcel Boussac integrates the new couture house into a textile business he already operates.

Dior launches his first spring/summer collection. The original lines, titled Corolle and Huit, soon garnered the name the New Look and sparked a revolution in the fashion world. Its full-skirted silhouette collection gained Dior prominent clients from across the world.

Pierre Cardin is named head of the Dior workshop.

1948-1949

Christian Dior Parfums launch with fragrance Miss Dior.

The first Christian Dior Parfums branch opens in New York.

Dior opens a luxury ready-to-wear house in New York on Fifth Avenue. Diorama fragrance is launched.

1950-1957

The brand launches a new strategy, which includes making the name Christian Dior visible on luxury items like ties, furs, handbags, and accessories.

A new range of Christian Dior shoes is launched with designer Roger Vivier.

The first Dior boutique is established in London.

A Dior fashion show is held at Blenheim Palace in honor of Princess Margaret and the Duchess of Marlborough.

A new flagship store opens between Avenue Montaigne and Rue François ler.

The first Dior lipstick launches.

Yves Saint Laurent, aged 19, becomes Dior’s first and only-ever assistant.

Christian Dior appears on the cover of TIME.

Christian Dior dies from a heart attack.

Yves Saint Laurent is appointed as artistic director for the fashion house.

1960

Saint Laurent leaves after being called for military service. He is succeeded by Marc Bohan.

1963

Diorling fragrance is released.

1966-1970

Eau Sauvage scent is launched.

Bohan’s assistant, Philippe Guibourgé launches Dior’s first ready-to-wear collection named Miss Dior.

The first Baby Dior store opens at 28 Avenue Montaigne.

Christian Dior Cosmetics is created and an exclusive line is launched.

Dior perfume company is sold to luxury goods provider Moët Hennessy.

Dior Homme is launched.

1975

The first Dior watch is released, titled Black Moon.

1985

Perfume Poison is released.

1989

Gianfranco Ferré replaces Marc Bohan as Head of Design. He heads up the Haute Couture, Fashion Furs, Women’s Ready-to-Wear, Ready-to-Wear and the Women’s Collection collections. He is the first non-French designer to head up the house.

1995-2000

Christian Dior Couture is launched as a subsidiary of the brand – by now the brand is part of major luxury goods conglomerate LVMH.

John Galliano is appointed the new Director of Design.

Patrick Lavoix is replaced by Hedi Slimane as lead designer for Dior Homme.

2001-2007

Dior launches men’s fragrance “Higher.” Hedi Slimane becomes the new designer of the Homme line.

Dior launches perfume “Addict.”

Dior opens the first Dior Homme boutique in Milan.

Dior opens a flagship boutique in Tokyo.

Fragrances “Miss Dior Chérie” and “Dior Homme” are launched.

An exhibition celebrating the 100th birthday of Dior is held in the Dior Museum in Granville, Normandy.

The 60th anniversary of the House of Dior is celebrated.

Kris Van Assche is appointed artistic director of Dior Homme.

2011-2012

Dior dismisses John Galliano over antisemitic incidents that catch the attention of the tabloid press.

Dior purchases Parisian embroidery firm Maison Vermont.

Dior appoints Raf Simons as artistic director of the Haute Couture, Ready-to-Wear and Accessories for Women collections.

2016

Dior names Rihanna as official spokeswoman – making her the first black woman to hold the position.

Dior names Israeli model Sofia Mechetner as the new face of Dior.

Raf Simons announces a surprise departure from House of Dior.

Maria Grazia Chiuri is named women’s artistic director.

Dior opens a new flagship boutique in San Francisco.

2017-2018

Dior renovates its Madrid store. It launches the new boutique with a masked ball.

Kim Jones is named Dior men’s artistic director and hires Yoon Ahn as Dior men’s jewelry designer.

Kim Jones First Dior Campaign Includes a Giant KAWS “BFF”

2019 - 2020

Kim Jones Reinterprets Dior’s Saddle Bag for Men

Kim Jones Debuts Dior’s Hajime Sorayama-Infused Pre-fall 2019 Campaign

Kim Jones Talks Dior & His Relationship With Alexander McQueen in Extensive Interview

Peter Lindbergh’s Dior Book Looks Back on 70 Years of Sartorial History

Take Your Best Look Yet at Dior’s Air Jordan 1 Low

The Dior Jordan 1s sneaker becomes one of the most popular sneakers in history.

2021

Dior Brings Paris to Its Favorite Creatives With a Painterly Collection

Kylian Mbappé Joins Dior as Its Newest Global Ambassador

2022

Dior has spent over two years renovating 30 Avenue Montaigne, the legendary hôtel particulier — which means “mansion” in French but usually refers specifically to a large townhouse — built in 1865 by Napoleon’s son, which captured the attention of Christian Dior himself back in 1946.

An archival Dior pattern was revived and a Dior x Birkenstock collab was revealed.

2023

Dior Goes To India: The Fall 2023 show, staged in Mumbai, highlights the significance of Indian craftsmanship at the historic French brand.

Sneakers: Dior attempts their first 3D printed shoe. And goes on trails with their B31 edition.

DIOR & ERL’S Released a massive SS 2023 collab.

Lastes Stories

  • The Athleisure-ification of Hair Accessories Is Still Going Strong

    • Beauty
  • Forget Dior's New Look — Meet Dior's New Smell

    • Beauty
  • Behind The Scenes: A Brief History Of Costume Design From Cinema To TV Shows

    • Style
  • The Making of Dior's Low-Profile, High-Tech Skate Shoe (EXCLUSIVE)

    • Sneakers
  • Francis Kurkdjian Turns Dior's 'New Look' Into a Perfume

    • Beauty
  • Rihanna at Couture Week? Now, That's Haute

    • Style
  • Pusha T Took Us to Dior's "Timeless" FW24 Show

    • Style
  • The Making of Dior's Celestial Winter 2024 Show

    • Style
  • Dior, Balenciagia, and Other Forgotten Delights of ‘60s Air Travel

    • Culture
  • Dior's New Collab Is Here to Make You Smile

    • Style
  • The Luxurious Urge to Create $1,000 Playing Cards

    • Style
  • Will 2024 Be the Year of the Great Creative Director Shakeup?

    • Style

Highlights

  • The Best Dior Sneakers Released in the Last Few Years

  • Kim Jones Thinks It's Time to Retire the Term "Streetwear"

  • Everything to Know About Travis Scott's Cactus Jack x Dior Collab

    • Style
  • Dior x Air Jordan 1 Release Canceled in the United States

    • Style
  • We're Tripping on Kenny Scharf x Dior All Summer Long

    • Style
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