Earlier this year, Vetements revealed that it would be launching a new label dubbed VTMNTS. Now, its new collection is finally here.

Aimed at the younger generation, VTMNTS describes its goal as giving the same "quality feeling that Hermès gives their sophisticated clientele." Basically, the brand is meant to be a premium take on a minimal, modern wardrobe, with clothing made to last. Whether it can compete with the craftsmanship and luxury of Hermès though, remains to be seen.

Designed with a unisex approach, the brand's aesthetic comes from traditional menswear. "Buying good quality, well-made garments that could last for years is the most conscious step towards sustainability," the brand explains. Logos have been replaced with a barcode for that if-you-know-you-know feeling, and VTMNTS is emphasizing that good quality means you buy less.

When glancing at the collection, however, it feels like another Vetements lookbook. There's nothing minimal about the collection, as bright colors and graphic prints are used throughout. It's just Vetements but with a barcode instead of a normal logo.

I've always been a huge fan of Vetements. I own some of the most iconic pieces from its early days, including the "May the bridges burn" hoodie as well as the Titanic hoodie, and have continued to purchase plenty of pieces – tailored suits, good quality denim, printed dresses, and so on.

Vetements is so much more than just printed tees and hoodies (which are of course core to the brand's DNA) and the launch of VTMNTS could have been a fantastic opportunity to really showcase the breadth of fashion behind the brand. Unfortunately, it just ended up being more tees, hoodies, and branded tops. I was hoping for cool blazers, crisp shirts, oversized trousers, and everyday pieces crafted through the eye of VTMNTS.

I'm curious to see how the brand evolves, though. Sometimes it takes a little bit of time to find your footing, and based on the first lookbook, there are some great timeless pieces – black leather trousers and dyed denim – which makes me hopeful that there's more to come.

VTMNTS' first pieces will be available at retailers including Browns, SSENSE, and more, starting in December.

We Recommend
  • Take up to 70% off Marni, C.P Company & More Here
    • Style
  • Same Air, New Cool: Nike's Beefed-Up Air Maxes Are So Back
    • Sneakers
  • Blasting Off in J Balvin's UFO-Worthy Vetements Wardrobe (EXCLUSIVE)
    • Style
  • PORTER's New Tanker Is Still the Same Great Bag (But Better)
    • Style
  • XL? J Balvin Only Wears XXXXXXXXXXXXXXXXL (Literally)
    • Style
What To Read Next
  • Burberry Trench? Lennon Gallagher Says Burberry Socks (EXCLUSIVE)
    • Style
  • From ASICS to Converse, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • Why MSCHF Made High Heels out of Shower Slides (EXCLUSIVE)
    • Sneakers
  • KITH’s Villain-Themed ASICS Are Marvel-ous
    • Sneakers
  • Rice Is Perfume’s New Favorite Comfort Food
    • Beauty
  • SYKY Is Your Travel-Free Ticket to Fashion Week
    • Style

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.