nike basketball

Monday, May 6th, 2013

Sneakers
7:35 pm

Nike LeBron X MVP

nike-celebrates-lebron-jamess-fourth-mvp-award-with-lebron-x-mvp-witness-history-campaign-00

Nike is celebrating LeBron James’s fourth MVP award with a special edition LeBron X MVP shoe and a new “Witness History” campaign. James becomes only the second player to win four MVP titles in five years, joining the select group…

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Wednesday, March 20th, 2013

Sneakers
8:30 am

Nike Basketball Superhero ELITE Series 2.0

nike-basketball-superhero-elite-series-0

Nike Basketball is getting innovative again and presents its Superhero Elite Series 2.0. The series includes the LeBron X PS Elite, the Kobe 8 System Elite and the KD V Elite. “Modern-day athletic superheroes LeBron James, Kobe Bryant and Kevin…

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Tuesday, March 5th, 2013

Sneakers
5:30 pm

Nike Presents Inside Access: Evolving the Upper

Nike Presents Inside Access- Evolving the Upper 02 featured image

Nike Sportswear presents “Inside Access: Evolving the Upper.” Shoe design fuses art with science, it’s a delicate balance of blending breakthrough form with proper function. Since 1972, Nike Basketball has been on a quest to create shoes that deliver cutting-edge…

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Wednesday, January 23rd, 2013

Monday, August 13th, 2012

Friday, June 22nd, 2012

basketball
2:09 am

Nike Basketball: The Ring Maker

lebron-nike-nba-championship-commercial-ring-maker

To honor one of LeBron’s finest career achievements, the NBA Championship with with the Miami Heat, Nike launched a new campaign that celebrates the determination and perseverance needed to win a championship. The TV spot, which debuted immediately following Miami’s…

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Wednesday, February 8th, 2012

Tuesday, January 24th, 2012

Tuesday, December 13th, 2011

Sneakers
10:00 am

Nike Zoom KD IV Nerf

Nike-Zoom-KDIV-Nerf-3

Kevin Durant shows his inner child here with his Nerf inspired Nike Zoom KD IV, which are set to drop this coming weekend in limited numbers. The shoes feature colorful hits throughout, as well as a Nerf logo on the…

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Sunday, October 30th, 2011

Other
1:00 am

Video: Nike Basketball – Basketball Never Stops

Video: Nike Basketball – Basketball Never Stops

In the above video we introduce “Spotlight” from Nike’s “Basketball Never Stops” campaign. “Spotlight” features LeBron James, Dirk Nowitzki, Kevin Durant, Amar’e Stoudemire, Sue Bird, Coach K & the Blue Devil mascot, Questlove and J. Cole with a cameo from…

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