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The upper-echelon of fashion continues its favorite game of musical chairs. Today, its top-tier European fashion house Jil Sander who is making tectonic changes. Since its most recent creative director Rodolfo Paglialunga departed the house, the rumor mill has been busy churning out candidates for a possible replacement.

Many insiders hedged their bets with Jacquemus to take the helm of the Milan-based German label, known for its luxe purity. However, it’s now officially confirmed that Luke and Lucie Meier will assume the post of Jil Sander’s new creative directors.

The streetwear cognoscenti will recognize the all too familiar name Luke Meier as the ex-head designer of Supreme (and one-half of streetwear mainstay label OAMC), and his wife is Swiss designer Lucy Meier.

Any fashion obsessive will know she co-lead Dior in an interim period following Raf Simons departure in 2015. And before helming Dior, she spent five years with Marc Jacobs at Louis Vuitton, followed by a period at Balenciaga with Nicolas Ghesquière.

It’s a bold move for Jil Sander. The label that once set the standard for minimalism will hopefully find some stability with its new leads after a revolving door of recent departures. The brand was particularly marred by its namesake designers third exit from the brand, for the third time in 13 years, back in 2013.

Now, as Jil Sander’s new power couple embarks on bringing the brand to the fore, their haute-street design code could be a winning formula and a revolutionary strategy for fashion’s wider blueprint when it comes to creative directorships.

Luke and Lucie Meier’s appointment seems promising when you also consider high fashion’s recent appetite for cross-pollination following Louis Vuitton’s harmonious union with both Supreme and fragment design.

The Meiers will show their debut collection for Jil Sander in Spring/Summer 2018.

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