Highsnobiety

The long-awaited Air Dior collaboration dropped last week. And according to WWD, official stats show that more than five million people entered for a chance to win a pair of the coveted sneakers.

The Air Jordan 1 OG Dior first launched on June 25 at a dedicated microsite where people could enter for a chance to purchase, with the option to register only once for the desired style and size. Users began entering the site at early morning EDT, causing the site to shut down only a few hours later.

One of the most hotly anticipated sneaker collabs of the year, only 8,000 of the limited-edition Air Jordan 1 OG Dior sneakers were available to the public, however, sign up numbers were more than five million. The number is 625 times more people than what was actually available.

The shoes were priced at $2,000 for the low-top version and $2,200 for the high-top model, however, they're already going for more than five times the retail price on the secondary market.

We Recommend
  • Is the Rodeo Over for Travis Scott's Air Jordan 1 Lows?
    • Sneakers
  • The Jordan 1 Looks Absolutely Delicious as a Latte-Flavored Sneaker
    • Sneakers
  • The Jordan 1 Stompers Are More RAWR XD-Worthy Than Ever
    • Sneakers
  • Air Jordan's Rule-Breaking Grails Are Making a Comeback
    • Sneakers
  • "University Blue" Jordan 1s Are (Sort of) Coming Back
    • Sneakers
What To Read Next
  • If the Shoe Fits: Footwear Phenom Paul Andrew Steps Into New Role at Sergio Rossi
    • Style
  • Chappell Roan Is Wary of Fame (& Dressing the Part)
    • Style
  • We Found the Best Outdoor Speakers for Summer So You Don’t Have To
    • Lifestyle
  • Pharrell’s $850K Bag & Mystery adidas Are an Olympic-Level Flex
    • Style
  • No One Saw Fashion's Camouflage Revival Coming — Literally
    • Style
  • Brutalist Beauties: Nike's New AJ4 Is a Monochromatic Masterpiece
    • Sneakers
    • sponsored

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.