Sneakers
From the ground up

Just yesterday, Gucci unveiled an extravagant Cruise 2018 collection at Palazzo Pitti in Florence, Italy.

Packed with unrestrained prints, graphics and colors, the runway show was attended by Gucci fans like Jared Leto, Elton John and Donald Glover. Joerg Koch, editor and creative director of Berlin-based publication 032c, was also in attendance at the Palazzo, and even snapped some up-close looks at a new Gucci sneaker.

The new @Gucci runner from last night's #guccicruise show in Florence. 👟🌪#sneaker

A post shared by Joerg Koch/ 032c (@032c) on

While we’ve been big fans of the Gucci Ace low-top for some time, this latest option from Cruise 2018 takes things in a different direction, featuring a chunky, distressed aesthetic. From these first glimpses, we can identify a white-on-white colorway with structured panels forming the upper, and an athletic sole, although it’s difficult to discern details with only these early images to go by.

Call it what you want, but the “ugly” or “chunky” sneaker trend has been dominating our fashion week street style galleries for a few seasons now, and styles like the Raf Simons x adiads Ozweego and Trail Response have opened the door for Balenciaga’s new Triple-S.

The comments on Joerg’s Instagram photo basically say it all.

Gucci: “Can i copy your homework?”
Balenciaga: “Yeah just change it up a bit so it doesn’t look obvious you copied”
Gucci: “Ok”

Stay posted as more information arrives.

What To Read Next