This story was updated on November 12
The fashion house and gaming giant first hinted at a team-up on November 7 with a brief yet leading exchange on Twitter.
"Saying 'GG' at the end of every game will never go out of fashion," Xbox posted, referencing the acronym for "good game" — which coincidentally, mirrors Gucci's double-G monogram.
"We couldn't agree more," Gucci replied.
The cryptic tweets now make sense. Revealed in a series of official images, Gucci will release a monogrammed Xbox case emblazoned with "GOOD GAME" in neon green typeface.
The Xbox Series X itself is also updated in Gucci monogram, making for a decadent version of the gaming console. A co-branded controller will also be sold as part of the collaboration, limited to 100 editions.
At $10,000, this is the most luxuriant Xbox of all time, bar none. You do get a Gucci trunk, though, so at least you're not just getting a current-gen console.
The Italian fashion house is hardly new to the world of fashion-gaming crossover.
Nearly a year later, the label worked with Roblox to host a digital museum and sell in-game iterations of its monogrammed Dionysus bag, which sold for was sold for 475 Robux (approximately $6).
A testament to the power of the metaverse, the virtual purse — which, it bears reiterating, has no value or use outside of Roblox — was resold for 350,000 Robux, approximately $4,115, outstripping its IRL retail value.
And in June, Gucci made waves by partnering with 100 Thieves, a California-based Esports organization that runs several top esports teams and received an investment from Drake.