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If you live in NYC – honestly, if you live anywhere – you’ve heard about the adidas x Gucci collaboration.

Blending adidas’ streetwear silhouette with Gucci’s luxury design the two powerhouses have created a collection both elevated and playful. As the duo gears up to present its pieces in pop-ups around the world, they made sure to kick things off in NYC.

To celebrate, we joined forces with adidas x Gucci to take over Gucci’s storefront on Wooster in SoHo. As you can imagine, the event attracted some of New York’s finest residents.

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Gucci, Gucci

With Dylan Ali on the decks, further notable guests such as Dapper Dan, Chloe Wise, Natasha Lyonne, Aurora Anthony, and Patia Borja were all in attendance, to name a few.

Throughout the night guests looked through the complete adidas x Gucci collection, debated on which color way of the collaborated Gazelles was their favorite, and struck a pose next to their favorite fitted manikin – a few lucky individuals even arrived head-to-toe in their favorite adidas x Gucci pieces.

Flaunting its co-branded pieces from tracksuits to jewelry and just about every other article of clothing or accessory imaginable, the adidas x Gucci NYC Preview definitely satisfied the long-awaited collaboration.

Check out more from the event below and shop the collection at gucci.com. Stay tuned for more upcoming event from the adidas x Gucci collaboration around the world.

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