When the Gucci x The North Face collaboration was announced last year it sent waves through the fashion world. Those waves became bigger when Gucci shared that Niantic’s Pokémon GO app would play host to the collaboration, and then dropped a new documentary.
Aside from soon being available in-store at select Gucci locations worldwide, the Gucci x The North Face collection is now also available in-game at select PokéStops in Europe, Middle East, Africa, North America, Latin America, Asia, and Australia. The game collection, which comprises hats, T-shirts, and backpacks will only be available for a limited time.
The fact that the first major collaboration for Gucci under Alessandro Michele's tenure will also include a gaming element should come as no surprise following the recent trend for luxury fashion and video game crossovers such as Balenciaga: Age Of Tomorrow, as well as Gucci's earlier foray into gaming via a partnership with Tennis Clash.
To further commemorate the occasion, Gucci tapped artist Sean Vegezzi to create a world where beauty and function coexist in a documentary video shot in the Alps. While highlighting pieces from the collection, the film also includes conversations with Alessandro Michele and The North Face Design Manager Global Collaborations, Archives, and Special Projects, David Whetstone, as they provide insights on the collaboration. You can watch the visual below.
In addition to the in-app and in-store release of the items, the in-game items will be available at special “Gucci Pins experience” locations beginning January 6. See a list of all Pins locations, as well as PokéStop locations below:
Gucci Pins Experience Locations
Brooklyn 134 North 6th Street, Brooklyn, New York, 11249 United States
Downtown Los Angeles 2120 East 7th Place, Los Angeles, California, 90021 United States
San Francisco 240 Stockton Street, San Francisco, California, 94108 United States
Chicago 900 North Michigan Avenue, Chicago, Illinois, 60611 United States
Toronto (Holt Renfrew Yorkdale) 3401 Dufferin Street, North York, ON, M6A 2T9 Canada
Europe, the Middle East, and Africa Milan Florence Rome Paris Cannes Madrid London Moscow Vienna Brussels Berlin Frankfurt Munich Kuwait City Monaco Amsterdam Doha Cape Town Johannesburg Barcelona Geneva Istanbul Dubai Abu Dhabi
North America Toronto Vancouver New York City Los Angeles Chicago San Francisco Atlanta King of Prussia Palm Desert Scottsdale Houston Honolulu Orlando Paramus Manhasset Las Vegas Beverly Hills Miami Tysons Boston Troy Costa Mesa San Diego Seattle Dallas Washington DC Nashville
Latin America Sao Paulo Santiago Monterrey Mexico City
Asia Bangkok Hong Kong Singapore Osaka Tokyo Macau Kanazawa Nagoya Fukuoka Sendai Yokohama Kobe Sapporo Hiroshima Kyoto Singapore Taipei Taichung
Australia Sydney Melbourne