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Stores October, 23 2008

Nike Sportswear Hong Kong Flagship Store

Following the successful summer launch of Nike Sportswear’s first stand-alone retail location in New York’s Soho district, today Nike Sportswear announces the opening of its Hong Kong store, located at 7-11 Pak Sha Road, Causeway Bay.

Opening on October 25th, the new store is the best destination for Nike Sportswear in Hong Kong. Special ranges available include: NSW, the pinnacle apparel collection within the Nike Sportswear line; exclusive seasonal Tokyo initiated-and-designed products; and a well-curated selection of eight iconic Nike products that blend sports heritage with design innovation: the Air Force 1, Windrunner, AW 77 Hoody, Nike Dunk, Air Max 90, Eugene Track Jacket, Cortez and NSW Tee.

To pay tribute to Nike Sportswear and the legacy of Nike design, three of Japan and Hong Kong’s most “iconic” contemporary artists have each created an exhibition installation, collectively titled “iconoGRAPHIC,” for the new Pak Sha Road store.

Japanese photographer Keiichi Nitta, who studied under Terry Richardson, has snapped a four-part visual series featuring four young Hong Kong athletes: national basketballers Law Yee Ting and Lee Kiu Fung, Olympic swimmer Stephanie Au Hoi Shun, and national beach volleyballer Sonia Kong Cheuk Yee. The second installation was created by Japanese artist Satomi Mizuuchi, most famed for her sewing craftsmanship, who honored the Nike Windrunner in her specially stitched work. And thirdly, adding sensory dynamism to the mix was Hong Kong’s Silly Thing agency, who re-interpreted the Nike Sportswear concept into a high-definition animation video.

The store interior is looking nice and you can be sure that lots of great product will be getting in there in the coming months. Also the various high profile art installations make it well worth a trip.

Have a look inside the Nike Sportswear Hong Kong flagship store after the jump.

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