Art April, 23 2009

    Nike Presents Onwards – Directed by James Jarvis And Richard Kenworthy

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    Artist James Jarvis worked on an interesting new film project, entitled “Onwards”. One of his characters is featured in the short movie, running in a non-linear environment.

    “I had become interested in the idea of characters that were less referential and more iconic and abstract. I particularly wanted to do something with a potato-headed stick-man that I had been drawing at that time.

    The film was inspired by certain personal experiences in running – a favourite run over Blanchland moor in Northumberland, being attacked by a crow in Singapore – and also by the transcendent, almost psychedelic experience of the simple act of running.

    Rather than a marketing project inititated by Nike, the film was something proposed and produced by myself, and as such I hope represents a much more equal collaboration with a brand.” Via Amos.

    Definitely another great project by James Jarvis. Check out the movie here above.