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Stores May, 20 2010

Nike Stadium New York – Bowery Stadium

This week the latest Nike Stadium location opened its doors – the Bowery Stadium in New York City.

“The BOWERY STADIUM, officially opened last week, on the evening of Friday, May 14th to a New York crowd who witnessed the unveiling of the space, designed by Rafael de Cardenas.
The first installation is called “ORDER AND PROGRESS”, a celebration of Brazilian soccer through the lens of the NYC creative community.

That night we premiered a multi-media piece entitled “EVERYTHING IS PRACTICE”, a short film with Spike Lee directed by Jake Sumner and photography by Nabil Elderkin,
as well as a piece by Brazilian born, NYC raised creative Allen Benedikt.

The basement serves as another creative salon but with a more functional purpose in mind, with a real locker room stacked along an entire wall, we created this space as a hub for participators in sports programs to be announced this month. Serving as a forum to meet, the classic utilitarian locker room is flipped on its head with an explosion of paints created by artist Jack Greer. Along the other wall are illustrations by Gianluigi Toccafondo titled “Heroes of Speed” – making this the proverbial gym of the future.

The space will be the new home of the BOWERY STADIUM sports programs, including the NYC Bridge Runners, Goodtimes FC soccer league, NRF, WNW and more…

STADIUM will be open to the public Thursday to Sundays from 12 to 7pm, at 276 Bowery in Manhattan.”

Many more images from the new space follow after the jump.

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