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Fashion September, 24 2010

Nike Sportswear NSW Athletics Far East Collection Lookbook

For Fall/Winter 2010 Nike Sportswear introduces their new NSW AFE Athletics Far East Collection, consisting of mainly apparel, but also some great footwear, including the Lava Dunk that we showed you in detail this morning.

“Nike Sportswear takes athletic inspiration further a field for the AFE Athletics Far East apparel collection, blending technology and tradition into performance styling with a proven track record. Affiliations between Nike and the Far East hark back to the early days, as Blue Ribbon Sports and a freshly named Nike worked closely with Japanese manufacturers for a brace of defining running pieces birthed in the region. They tie into their resurrection too—Tokyo-based collectors, hoarding shoes and clothing, helped birth a new aesthetic that allies the old with the new.”

A short behind the scenes film follows here below.

Look out for a release of the collection later next month at Nike Sportswear stores and select retailers. More lookbook images follow after the jump.

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