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Sneakers September, 16 2011

NIKEiD for England Rugby ‘NEW BLOOD’ Air Max 1 Hyperfuse

NIKEiD in Niketown London recently launched an exclusive limited edition England Rugby Air Max 1 Hyperfuse, to the mark the start of the Rugby World Cup in New Zealand. Inspired by the team’s new 100% black change strip that was launched in August, the all black shoe uses new Hyperfuse technology to create a powerful, minimalist look. The words ‘New’ and ‘Blood’ are emblazoned on the tongue of each shoe in contrasting red stitching to celebrate of the England’s current crop of brilliant youngsters.

An ultra-rare ‘England Squad Pack’ not-for-sale pack featuring a pair of the NikeiD Air Max 1 Hyperfuse and a set of custom-made black Nike x Beats by Dr. Dre headphones featuring England Rugby’s iconic red rose emblem has specially been created for every member of the squad who travelled out to New Zealand. However, a limited number of the England Rugby NIKEiD Air Max 1 Hyperfuse will go on sale exclusively at Nike’s 1948 store in East London this weekend retailing at £125 (approximately $198 USD).

More detailed images follow the jump.

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