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Sneakers May, 3 2012

Nike Sportswear ‘What The Max’ Collection

We already showed you the Nike Air Max 90 Hyperfuse from the collection, here is now a full look at the ‘What The Max’ Pack for Summer 2012. The pack includes the Nike Air Max 90 Hyperfuse, Nike Air Max 95 Hyperfuse and Nike Air Max 2012 Hyperfuse. All three feature Hyperfuse technology in bold neon color pops to highlight the innovation.

Hyperfuse construction creates a durable composite material composed of three layers; one for stability, one for breathability and the third for durability. All three layers are fused together using heat and pressure to create a level of precision unattainable via traditional cut-and-sew methods.

This construction method allows Nike designers to shed weight without compromising strength. Its modern, minimalist aesthetic lives on with these bold executions for Summer ’12. The Nike Air Max 90 Hyperfuse, Nike Air Max 95 Hyperfuse and Nike Air Max 2012 Hyperfuse launch globally beginning this month.

Detailed images of the three sneakers follow after the jump.

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