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Advertising October, 15 2012

The Story Behind The “Just Do It” Tagline for Nike

Nike‘s ‘Just Do It’ tagline is almost as famous as the brand name itself and therefore finding out how such a tagline was conceived is always really interesting. Wieden + Kennedy, that still today does most of Nike’s creative and campaigns, coined the phrase in 1988 and one cannot imagine it not being there today.

Today we come across a great video that gives some background on the creation process and meaning behind ‘Just Do It’. Watch it in the video here below.

Selectism