Nike‘s ‘Just Do It’ tagline is almost as famous as the brand name itself and therefore finding out how such a tagline was conceived is always really interesting. Wieden + Kennedy, that still today does most of Nike’s creative and campaigns, coined the phrase in 1988 and one cannot imagine it not being there today.

Today we come across a great video that gives some background on the creation process and meaning behind ‘Just Do It’. Watch it in the video here below.