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Sneakers February, 13 2013

Nike Air Max “Hometurf” Series

Celebrating the cultural impact of their famous range of sneakers and paying tribute to three of Europe’s most iconic citie’s – Paris, Milan and London – unique personalities, Nike is about to release the Hometurf series. We will see an armada of the known and loved air cushioned sneaker, fusing the classic silhouettes with the latest technology, as well as cues from each city’s rich fashion and music scene:

The Nike Air Max London collection merges Nike’s Hyperfuse material with an intricate combination of textiles to create a mix of matte and shine on the Nike Air Max 1 HYP, the Nike Air Max 90 HYP, the Nike Air Max 1 2013 and the Nike Air Max 95. Taking inspiration from the contrasting grit and luxury of modern London, the traditional colors of London’s bustling public transport system blended with premium textiles reflect the mingling of a city’s diverse community by way of mass transit.

Honoring Milan’s tradition of craftsmanship, The Nike Air Max Milan collection features rich suede uppers with vibrant neon details on the Air Max 97 2013, the Air Max 1, Air Max 97 and Air Max 90. Inspired by the muted tones of the city’s architecture and the vibrant pop colors of the city’s fashion and art industries, the result is a subtle yet noticeable line of footwear that seamlessly blends with the fashion-forward masses who flock to Milan year after year.

For Paris, the Nike Air Max HomeTurf Paris collection uses Nike Hyperfuse construction to play with tonal hues of blue and black paired with bold naval-inspired stripes on the Air Max Classic BW, Air Max 90, Air Max 2013 and Air Max 1 HYP. Refined details like suede uppers, waxed canvas laces and washed-out accents mimic the city’s understated and timeless aesthetic.

The Hometurf series is scheduled for release on Febuary 15 at select Nike Sportswear retailers in limited quantities, and for general release on March 27.

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