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Shoes May, 28 2013

Nike Hypervenom: A New Football Boot for A New Breed of Player

Nike today unveiled its latest football performance innovation — the Nike Hypervenom — at an event in Rio de Janeiro with Brazilian striker Neymar. The Hypervenom’s upper is created using the new NIKESKIN system. This execution of NIKESKIN features a soft, supple mesh bound with a thin polyurethane film, and is finished off with Nike All Conditions Control technology (ACC) to provide the same level of foot-to-ball control in both wet and dry conditions.

The Hypervenom also features a new foot last, removing excess materials to place the foot closer to the ground and ball. It is Nike’s most anatomical last to date. Nike worked with some of the world’s top podiatrists to create a decoupled outsole that increases the player’s ability to make that important first step away from the defender. A groove in the forefoot helps to quickly activate the first metatarsal, the bone that defines reaction time of the foot’s first movement. The chassis of the outsole features compressed nylon for a high-response plate that helps deliver strength while being incredibly light. The stud configuration and length is designed to allow for faster penetration of the surface, and ultimately a quicker release – all innovations designed to help players create space faster than ever before.

The new Nike Hypervenom will debut on June 2 in the Brasil vs. England match on the feet of Neymar and Wayne Rooney. Other players set to wear the boot include Zlatan Ibrahimovic, Robert Lewandowski and Danny Welbeck. For those interested, the boot is available for pre-order from Nikestore.com in a variety of different options, ranging in price from $75 USD to $225 USD.

Photography: Luis Ruano / Highsnobiety.com

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