We attended many of the World Basketball Festival games and activations over the past few days in Chicago. Below you will find 23 of our highlights from the event.
We visited Simeon High School, where Sonny Parker, Jabari Parker’s father told us about his love for the game and how important it is to the city of Chicago, especially in the South Side and West Side communities where players like Derrick Rose and Jabari learned the game.
The Jordan Brand tipped off the week with the opening of the Take Flight Chi XX9 Experience, a first chance for Chicago consumers to test the performance features of the Air Jordan XX9 and experience FlightPlate firsthand.
An installation by Chicago artist Hebru Brantley which featured a Jordan inspired “Fly Boy” and a community-sourced art wall, rounded out the experience and paid tribute the deep ties and shared history between the Jordan Brand and the city of Chicago.
The Chicago Park District’s 63rd Street Beach House was the epicenter of the week and included a special exhibit of historic footwear and apparel including this pair made for the other MJ, Michael Jackson.
We also had an up close look at the Nike Hyperdunk 2014, the shoe of choice for most players participating in the festival.
Nike launched CHI-TALK, a forum for Chicago youth to get up-close and personal with inspirational Chicago thought leaders including Angela Davis, Scoop Jackson, Coodie & Chike, Scottie Pippen, Sheryl Swoopes, Kevin Coval and Xan Aranda.
And Chicago rapper/actor Common.
Basketball competition throughout the week included the Nike Global Challenge, hosted at Whitney Young High School, featuring rising stars from the four USA regions as well as Pan Africa, China, Brazil and Canada. The court was done up in white, black and gold.
During WBF, Jordan Brand opened up an all new dedicated retail space on the top floor Niketown Chicago, kicking off the event with an appearance from Chicago basketball star Jabari Parker.
Niketown Chicago was selling WBF exclusive Lunar Force 1s under the glow of this amazing neon basketball hoop.
The USAB team will continue on to the 2014 FIBA Basketball World Cup in Spain, which begins August 30, 2014.